Mid Level Marketing Manager Social Media

Company Intelligence:

• History, size, and industry position: Weedmaps, operating under WM Technology (Nasdaq: MAPS), was founded in 2008 as a small startup and has grown into a global leader in the cannabis industry, providing an online marketplace for users to search, browse, and reserve cannabis products from retailers and brands. The company has 201-500 employees (sources vary slightly between 440 and this range), with a market cap of US$126.86m, trailing twelve-month revenue of US$179.31m, and earnings of US$7.89m; it offers ecommerce and compliance software solutions to cannabis retailers and brands in the US and internationally.
• Recent news, growth, and strategic directions: As of early 2026, analyst views are mixed—some highlight potential to double in value through new client acquisitions, AI developments, and investments in underpenetrated markets, while others flag it as a "cannabis value trap" with classic red flags, suggesting caution. The cannabis sector shows volatility, with rescheduling plans boosting related stocks, though Weedmaps is not listed among top performers.
• Company culture and work environment: Limited public details available from search results; job postings emphasize remote opportunities (e.g., Staff Data Analyst role), indicating a flexible, tech-driven environment in software development for cannabis.
• Values, mission, and what they stand for: Dedicated to transparency, education, and helping consumers learn about cannabis products; mission centers on connecting users with retailers via its marketplace while providing business tools like WM Listings, WM Orders, WM Store, WM Connectors, WM Insights, WM Ads, and WM Dispatch.
• Office locations and hybrid/remote policies: Headquarters in CA, US (e.g., Irvine for onsite roles); supports remote US positions, as seen in multiple job listings including this marketing role. Program Deep Dive: This "Mid Level Marketing Manager
• Social Media" appears to be a full-time mid-level hire rather than a structured internship or graduate program for 18-25-year-olds—search results show no dedicated student/recent grad programs at Weedmaps, and the title implies 3-5+ years of experience. For young professionals, treat it as an entry-to-mid-level opportunity in a remote cannabis tech marketing role.
• Structure and timeline: Not specified as a fixed program; likely ongoing full-time role with standard hiring timeline (apply via Indeed, interviews, onboarding).[user query]
• Skills and competencies: Expect focus on social media marketing in cannabis/tech: content creation, audience engagement, analytics (e.g., platform insights), campaign management; cannabis industry knowledge a plus given regulatory/compliance needs.[inferred from company focus]
• Daily responsibilities and learning opportunities: Manage social media strategy, content for Weedmaps marketplace promotion, user engagement on cannabis products/retailers; opportunities to learn ecommerce tools, compliance software, and cannabis market trends hands-on.
• Mentorship and training: No specifics in results; tech companies like Weedmaps often provide onboarding for tools like WM Insights/Ads, but mid-level roles assume self-starters—network internally for growth.[inferred]
• Career progression: Potential to advance in marketing/sales within cannabis tech (e.g., from manager to director); company's software suite offers cross-functional exposure to sales, ops, data. Application Success Guide:
• Requirements and deadlines: Mid-level role via Indeed link; requires social media marketing experience (portfolio likely key), cannabis/tech familiarity; no deadlines listed—apply ASAP as postings can close quickly. Tailor resume to highlight 2-4 years exp, even if entry-level adjacent.[user query]
• Step-by-step process:

1. Submit resume/cover via Indeed.
2. Expect HR screen (LinkedIn/Indeed profile review).
3. 2-3 interview rounds: hiring manager, team, possibly exec.
4. Portfolio review or social campaign case study.[standard for marketing roles]

• Common interview questions: "Describe a social media campaign you ran—metrics?" "How would you promote cannabis products compliantly?" "Handle negative user feedback on platforms?" "Weedmaps-specific: Ideas to drive marketplace reservations via TikTok/Instagram?"[inferred from role/company]
• Assessments/case studies: Likely social media audit of Weedmaps channels or mock campaign plan (e.g., boost user education on products).[inferred]
• Standout candidate: Portfolio with 2x engagement growth examples; cannabis passion (e.g., personal projects); data-driven (e.g., ROI from past campaigns); remote work proven (tools like Hootsuite, Google Analytics).[inferred] Insider Tips:
• Interview tips/values: Show cannabis enthusiasm without overstepping regs—Weedmaps values transparency/education, so discuss user-first strategies. Be data-savvy; they prioritize growth in underpenetrated markets.
• Technical vs soft skills: Balance: Tech (social tools, analytics, Ads Manager) 60%, soft (creative storytelling, adaptability in volatile industry) 40%—cannabis tech moves fast.[inferred]
• Industry knowledge: Demonstrate US cannabis legalization trends, compliance (e.g., no false claims), competitors like Leafly; reference Weedmaps' tools (WM Orders/Ads).
• Questions to ask: "How does social media tie into WM Insights for retailer growth?" "What's the biggest social challenge post-rescheduling?" "Remote team collaboration tools?" Shows research/interest.
• Red flags to avoid: Generic apps (customize for cannabis); ignoring compliance (e.g., "viral weed memes"); no metrics in examples; seeming uninterested in education/transparency mission. Practical Information:
• Salary/stipend: Mid-level marketing manager (remote US): $80k-$120k base typical for cannabis tech (adjust for exp/location); check Glassdoor/Levels.fyi for updates—no specifics in results.[inferred from industry]
• Benefits: Standard tech perks likely (health, 401k, PTO); remote flexibility key—no details provided.
• Start dates/duration: Flexible for full-time; indefinite, not program-timed.[user query]
• Networking/alumni: Leverage LinkedIn (search Weedmaps alums in marketing); cannabis events (e.g., MJBizCon); internal remote Slack/Teams for connections—build via software sales/marketing teams.[inferred]