Marketing Intern

Marketing Intern at Prenetics - IM8 — Research Report

Introduction

The Prenetics - IM8 Marketing Intern role is a remote opportunity for an early-career marketer who wants hands-on experience with brand building, social content, creator partnerships, and direct-to-consumer growth. The position is listed as full time and welcomes current students or recent graduates in marketing, communications, business, or another field with demonstrable creative judgment.

The internship period is remote, and the application deadline is not mentioned. This matters because the role appears connected to a fast-growing consumer health brand rather than a slow-moving corporate marketing department. An intern can expect to work close to live campaigns, partnership outreach, content production, and the daily decisions that influence how customers discover and trust IM8.

Overview of Prenetics - IM8

Prenetics is a global health sciences company, while IM8 is its consumer health and longevity brand. IM8 positions itself around science-backed nutrition, premium wellness, and simplified daily supplementation. Its flagship product, Daily Ultimate Essentials, combines 90 active ingredients in one daily drink and is designed to replace multiple separate supplements.

The brand launched in late 2024 and has been marketed through high-profile collaborators, athletes, creators, and celebrity ambassadors. IM8 was co-founded with David Beckham and has built a public identity around performance, longevity, accessible science, and premium lifestyle branding.

IM8 operates in a competitive category that includes brands such as AG1, Ritual, Thorne, Huel, and other direct-to-consumer supplement companies. Its differentiation is the combination of an all-in-one product format, clinical positioning, prominent partnerships, and aggressive digital distribution. The business is primarily direct to consumer, which means marketing performance is closely tied to website traffic, conversion, retention, creator content, and customer lifetime value.

The brand’s growth creates an unusually relevant learning environment for an intern. IM8 reported strong year-over-year growth and expanded its revenue outlook as the business scaled. The company also promotes clinical trials, third-party testing, and sports-oriented credibility, so marketers must balance compelling creative work with accurate claims and responsible health communication.

The culture implied by the role is fast, hands-on, and low-ego. The posting emphasizes speed, curiosity, strong writing, internet culture, and the ability to use artificial intelligence tools in everyday marketing work. Candidates who want highly structured corporate training may find the environment demanding, but candidates who enjoy ownership and rapid iteration may find it energizing.

Marketing Intern Role

Role Overview

The Marketing Intern is expected to support the Brand and Partnerships function. The work centers on creating and organizing content, researching creators and potential partners, supporting outreach, and helping campaigns move from brief to launch. Rather than observing from the sidelines, the intern is likely to contribute to work that appears publicly across social channels and partnership campaigns.

The business impact is direct. A strong caption can improve engagement, a well-chosen creator can introduce IM8 to a new audience, and a carefully managed activation can strengthen trust in a health product. The best intern will understand that marketing is not only about making attractive posts; it is about connecting the right message, audience, channel, and commercial objective.

Detailed Responsibilities

• Turn marketing briefs into social posts, captions, hooks, and short-form content concepts.
• Maintain a consistent IM8 voice that feels credible, sharp, human, and easy to understand.
• Research creators, athletes, influencers, and potential brand partners.
• Build and maintain organized partnership target lists and outreach pipelines.
• Draft outreach messages, collaboration summaries, and campaign briefs.
• Support partnership activations from initial planning through go-live.
• Review competitor campaigns, creator trends, and relevant internet culture.
• Use artificial intelligence tools to generate content variations, summarize research, and accelerate briefing.
• Track content status, deadlines, approvals, and campaign deliverables.
• Help evaluate performance using engagement, reach, clicks, conversion, and qualitative feedback.

Day-to-Day Workflow

A typical remote day may begin with a short team check-in, review of campaign priorities, and a scan of current social trends. The intern might then draft several hooks for a product video, compare them against the brand voice, and prepare versions for review. Later, the intern could research twenty potential creators, record audience demographics and engagement patterns, and recommend the five strongest prospects.

Afternoons may involve partnership coordination. That can include updating a tracker, confirming deliverables, preparing a creator brief, or checking that approved claims and product details are used correctly. Because the team is remote, clear written updates are essential. A concise message explaining what is complete, what is blocked, and what decision is needed can be as valuable as the creative work itself.

Tools and Technologies

The exact internal stack is not publicly specified, so candidates should expect a flexible combination of common marketing tools. Canva is directly associated with the listing, alongside social media marketing, content creation, and social media management. Depending on the team, the role may also involve Google Workspace, Notion, Slack, spreadsheets, project-management software, and native platform analytics.

Useful working knowledge includes Instagram, TikTok, YouTube Shorts, LinkedIn, Meta Business Suite, TikTok analytics, and basic ecommerce dashboards. Familiarity with CapCut, Adobe Express, Figma, or Adobe Creative Cloud can strengthen a portfolio. AI tools may be used for brainstorming, research, transcription, content variation, and first-draft briefs, but human editing remains necessary for accuracy, originality, and brand fit.

Skills and Requirements

Technical Skills

• Social media content creation and platform-specific formatting.
• Strong copywriting, caption writing, and headline development.
• Basic Canva or equivalent design skills.
• Creator and competitor research.
• Spreadsheet organization and simple performance reporting.
• Understanding of engagement, reach, click-through rate, conversion, and retention.
• Comfort with AI-assisted research and content workflows.
• Basic awareness of supplement marketing compliance and evidence-based health claims.

Soft Skills

Writing quality is likely to be one of the strongest selection signals. IM8 needs someone who can make science understandable without making unsupported promises. The role also calls for taste: the ability to explain why a campaign feels timely, distinctive, credible, or culturally relevant.

Remote execution requires reliability, responsiveness, and self-management. A successful intern will ask focused questions, make reasonable decisions independently, accept edits without defensiveness, and keep work moving when priorities change. Scrappiness matters because growing brands often need people who can solve small operational problems without waiting for perfect instructions.

Experience Expectations

The role is open to current students and recent graduates, and the posting does not indicate that extensive professional experience is required. A polished portfolio can compensate for limited employment history. Strong examples might include a TikTok concept series, a mock creator campaign, a campus organization’s social calendar, a product launch plan, or a competitor analysis with actionable recommendations.

There is no publicly stated GPA requirement. Results and judgment will probably matter more than grades. Applicants should quantify work wherever possible, such as increasing event registrations by 28 percent, producing forty social assets, reaching 12,000 views, or improving average engagement across a campaign.

Salary and Benefits

The listed compensation range is approximately $14.40 to $19.20 per hour. Actual pay may depend on location, employment classification, experience, and the final offer. Because the role is remote and the company operates across international markets, applicants should confirm payment terms, time-zone expectations, contract length, and eligibility before accepting.

Likely benefits include remote flexibility, direct exposure to a growing consumer brand, practical mentorship, and a portfolio of published work. The available listing does not confirm a learning stipend, wellness allowance, equipment budget, or formal conversion program, so candidates should ask about these items during interviews.

Full-time conversion is possible in many growth-stage companies, but it should not be assumed. The strongest path to conversion would be demonstrating dependable execution, measurable campaign contribution, excellent communication, and the ability to take ownership beyond assigned tasks.

Prenetics - IM8 Hiring Process

Step-by-Step Hiring Stages

1. Application: Submit a tailored resume and concise portfolio emphasizing content, social, and partnership work.
2. Screening: A recruiter or hiring manager may assess motivation, availability, writing ability, and remote-work readiness.
3. Assignment: Candidates may be asked to create sample social concepts, identify creators, or respond to a campaign brief.
4. Interviews: Expect conversations about taste, teamwork, content decisions, internet culture, and interest in health and wellness.
5. Offer: Final terms should clarify hourly pay, schedule, contract structure, location eligibility, and start date.

Application Timeline

No deadline is mentioned, and the listing appears to be an active opening. Candidates should apply promptly rather than waiting to perfect every portfolio detail. A realistic process for a remote internship could take two to six weeks, although timing varies according to hiring urgency, interview availability, and assignment requirements.

Screening Methods

Applicant tracking systems may prioritize terms such as social media marketing, content creation, creator partnerships, Canva, copywriting, brand marketing, and remote collaboration. Include these naturally in the resume when they accurately describe your experience.

Portfolio reviewers will likely look for evidence of judgment rather than volume alone. Show the original brief, your reasoning, the final work, and any measurable result. A simple case study is more persuasive than a gallery of disconnected graphics.

Interview Preparation

Example Interview Questions

• Why does IM8 stand out from other supplement and wellness brands?
• How would you turn a scientific product benefit into a short-form social concept?
• Which creator would you recommend for IM8, and how would you evaluate the partnership?
• Tell us about a time you received creative feedback and changed your work.

How to Answer

Use the STAR method for behavioral questions: describe the situation, explain the task, detail your actions, and finish with the result. For creative questions, explain your audience, insight, concept, execution, and measurement plan. This structure shows that you can pair creative instinct with commercial discipline.

For the “why IM8” question, avoid relying only on David Beckham or celebrity visibility. Discuss the intersection of science-backed wellness, direct-to-consumer growth, creator-led discovery, and the challenge of making a complex product easy to understand. That answer demonstrates genuine research and a marketer’s perspective.

What Recruiters Evaluate

• Clear, concise, brand-appropriate writing.
• Ability to recognize strong creative and explain why it works.
• Comfort with ambiguity and rapid feedback.
• Evidence of initiative and independent execution.
• Understanding of creators, platforms, and online communities.
• Accuracy when discussing health, nutrition, and product claims.
• Reliability in a distributed remote team.

How to Get Selected

Practical Tips

• Create a one-page IM8 content audit showing three strengths, three opportunities, and five realistic content ideas.
• Build a mini creator shortlist with audience location, engagement quality, content style, and partnership rationale.
• Include writing samples that show both energetic social copy and clear scientific explanation.
• Use specific metrics instead of vague claims such as “increased awareness.”
• Show that you understand the difference between awareness content, conversion content, and retention content.
• Prepare to discuss how you would verify claims before publishing wellness content.

Common Mistakes to Avoid

• Submitting a generic resume that does not mention IM8, creators, social content, or direct-to-consumer marketing.
• Using overproduced designs with weak copy and no audience insight.
• Confusing high follower counts with strong creator fit.
• Making health claims that sound exaggerated or medically unsupported.
• Ignoring time-zone, availability, and remote communication expectations.
• Describing ideas without explaining how success would be measured.

How to Stand Out

Submit a tailored portfolio piece built specifically for IM8. For example, create three short-form video concepts for different audiences: a busy professional, an endurance athlete, and a wellness beginner. Explain the hook, visual treatment, call to action, creator profile, and success metric for each.

Networking can help, but thoughtful outreach is more effective than sending generic messages. Follow relevant Prenetics and IM8 employees, engage intelligently with published campaigns, and ask focused questions about the work. A short note that references a specific campaign insight can demonstrate the same judgment the hiring team wants to see.

Final Thoughts

The Prenetics - IM8 Marketing Intern role is best suited to someone who combines creative taste with operational discipline. It offers the chance to work on a science-led consumer brand during a period of rapid growth, with exposure to content, creators, partnerships, and ecommerce marketing. The strongest applicants will not simply say they love social media; they will show how they turn audience insight into clear, credible, measurable work.

To improve the odds of getting hired at Prenetics - IM8, tailor the resume, prepare a focused portfolio, research the brand’s product and positioning, and be ready to explain your decisions. Apply promptly, confirm the remote working details, and treat every sample assignment as evidence of how you would contribute from day one.

Frequently Asked Questions

What Is The Salary?

The advertised range is approximately $14.40 to $19.20 per hour. The final amount may vary based on location, experience, contract structure, and employment classification.

How Competitive Is Hiring?

The role is likely competitive because it combines remote flexibility, a recognizable global brand, creator marketing, and direct exposure to a fast-growing consumer health business. Applicants with tailored portfolios and measurable project results should have an advantage over candidates relying only on coursework.

What Skills Matter Most?

The most important skills are strong writing, social content creation, creator research, brand judgment, organization, and comfort with rapid iteration. Canva and AI-assisted workflows are useful, but clear thinking and accurate communication are likely to matter more than any single software tool.