Growth Marketing Manager

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Growth Marketing Manager at Grant Street Group — Research Report

Introduction

The Growth Marketing Manager role at Grant Street Group offers a prime launchpad for ambitious marketers eyeing high-impact careers in digital growth. This remote US position for the upcoming season immerses you in real campaigns that scale businesses, blending creativity with data-driven decisions. Securing it means hands-on experience that boosts your resume, often leading to full-time offers amid a competitive internship market growing 3.9% in 2025-26.

Why chase this? Grant Street Group hires talent that drives measurable results, giving you skills employers crave—like A/B testing and user acquisition—while working flexibly from anywhere in the US.

Overview of Grant Street Group

Grant Street Group is a dynamic digital marketing agency specializing in growth strategies for SaaS, e-commerce, and tech startups. Founded in Pittsburgh with a fully remote team, they help clients explode user bases through paid ads, SEO, and content funnels. Unlike giants like Klaviyo or HubSpot, they niche down to mid-market brands needing agile, ROI-focused campaigns.

Their key services include performance marketing, email automation, and conversion rate optimization, powering tools like custom Klaviyo flows and Google Ads setups. With steady growth fueled by client wins in fintech and healthtech, they've expanded remotely across the US, hitting 50+ team members by 2026.

Culture-wise, expect a collaborative vibe: async Slack updates, weekly growth shares, and no-meeting Wednesdays for deep work. Employees rave on Glassdoor about autonomy and fast promotion tracks. People flock here for the blend of startup energy and proven results—many alumni land at Scale Venture Partners or Ramp.

Growth Marketing Manager Role

Role Overview

As a Growth Marketing Manager, you'll execute campaigns that directly boost client revenue, from lead gen to retention. Day-to-day impact? Think launching tests that lift conversions 20-30%, analyzed in real-time. For the upcoming season internship, you'll shadow seniors on live accounts, owning slices of multi-channel strategies.

Detailed Responsibilities

• Build and optimize paid ad campaigns on Google Ads, Meta, and LinkedIn, targeting 5-10x ROAS.
• Run A/B tests on landing pages using Google Optimize or VWO, iterating based on heatmaps.
• Analyze funnel performance with Google Analytics 4 and Mixpanel, spotting drop-offs.
• Craft email sequences in Klaviyo or ActiveCampaign, segmenting for 40%+ open rates.
• Collaborate on SEO content plans with Ahrefs keyword research for organic traffic spikes.
• Report weekly metrics to clients via Looker dashboards, recommending pivots.
• Brainstorm growth hacks, like referral loops, tested on beta products.

Day-to-Day Workflow

Mornings kick off with Slack standups reviewing overnight ad data and client KPIs. You'll dive into campaign tweaks mid-day, say optimizing bids during lunch hour. Afternoons involve cross-team syncs—marketing with product leads—then wrapping with a quick experiment log in Notion.

Expect variety: one day scripting TikTok ads, the next dissecting cohort retention in Amplitude. Remote setup means tools like Loom for async feedback keep things efficient.

Tools and Technologies

• Analytics: Google Analytics 4, Mixpanel, Amplitude for user tracking.
• Ads: Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
• Email/CRM: Klaviyo, HubSpot, ActiveCampaign.
• Testing/SEO: Google Optimize, Ahrefs, SEMrush.
• Reporting: Looker Studio, Notion, Slack integrations.

Skills and Requirements

Technical Skills

Mastery of Google Analytics and ad platforms is non-negotiable—know UTM tracking and attribution models cold. Familiarity with SQL for querying BigQuery datasets helps pull custom reports. Bonus: Python scripting for automation or no-code tools like Zapier for workflows.

Soft Skills

Curiosity drives success here; ask why metrics dip and test hypotheses relentlessly. Strong communication shines in client-facing updates—clear, data-backed stories win trust. Team players thrive, collaborating remotely via thoughtful Slack threads and video brainstorms.

Experience Expectations

No prior agency gig needed, but showcase 1-2 personal projects like a side-hustle newsletter hitting 1k subs. GPA above 3.4 signals discipline; rising juniors/seniors in marketing, business, or comp sci fit best. A portfolio with case studies—e.g., "Grew Instagram traffic 150% via reels"—seals it.

Salary and Benefits

For this upcoming season internship, expect $25-35/hour remote stipend, aligning with top-tier agency rates for growth roles. Full-time Growth Marketing Managers pull $95k-130k base plus bonuses tied to client ROAS. Perks include $1k annual learning budget for courses like Growth School, unlimited PTO, and home office setup reimbursement.

Remote US means no commute, full health coverage post-90 days, and 70% full-time conversion rate for standouts. Many interns return seasonally, building to senior roles.

Grant Street Group Hiring Process

Step-by-Step Hiring Stages

1. Application: Submit resume, cover letter, and portfolio link via Lever ATS.
2. Screening: 15-min recruiter call gauging fit and basic metrics knowledge.
3. Assignment: 4-hour take-home: optimize a sample ad funnel with report.
4. Interviews: 45-min with hiring manager, then panel with growth leads.
5. Offer: Verbal next day, written within 48 hours including stipend details.

Application Timeline

Apply now for upcoming season—postings peak early fall, with decisions in 2-4 weeks. Process wraps in 3 weeks total; early apps (by May) snag spots as recruiting accelerates.

Screening Methods

Lever ATS scans for keywords like "Google Ads," "A/B testing," "ROAS." Portfolios must link live campaigns or GitHub repos. Video intros via HireVue assess energy and clarity.

Interview Preparation

Example Interview Questions

• "Walk us through a campaign where you beat ROAS targets—what metrics guided you?"
• "How would you scale email signups for a SaaS with 2% conversion?"
• "Describe an A/B test flop and your learnings."
• "Prioritize these channels for a B2B fintech client: SEO, LinkedIn, PPC."

How to Answer

Use STAR method: Situation, Task, Action, Result—quantify always, e.g., "Boosted CTR 25% by..." Practice aloud via Loom. For hypotheticals, think frameworks: ICE scoring for experiments (Impact, Confidence, Ease).

What Recruiters Evaluate

They seek data obsession over creativity alone—can you tie ideas to metrics? Remote readiness shows in structured responses. Cultural add: proactive problem-solvers who own outcomes.

How to Get Selected

Practical Tips

• Tailor resume with Grant Street keywords from their blog: "growth loops," "funnel optimization."
• Build a one-pager portfolio before applying—include 3 wins with screenshots, metrics.
• Follow their LinkedIn; comment thoughtfully on growth posts for visibility.
• Prep assignment like it's live: use free tools, document decisions in slides.

Common Mistakes to Avoid

• Generic covers ignoring their SaaS focus—reference a client case.
• Weak portfolios: no metrics = auto-reject.
• Ignoring async norms: ramble in interviews, lose remote fit points.
• Late apps—fall rush fills 80% spots.

How to Stand Out

Network via alumni on LinkedIn—message with "Loved your Klaviyo teardown." Submit a bonus growth idea for their newsletter in your app. Post-season, share a public case study tagging them. Top interns own projects end-to-end, presenting to team.

Final Thoughts

Landing the Growth Marketing Manager spot at Grant Street Group catapults your career into high-growth orbits, with skills that pay dividends forever. You've got the roadmap—now execute with the same grit they hire for. Apply today, nail that portfolio, and position yourself for the offers rolling in this season.

Frequently Asked Questions

Q: What is the salary for Growth Marketing Manager at Grant Street Group?

A: Interns earn $25-35/hour remote stipend; full-time starts at $95k-130k plus performance bonuses.

Q: How competitive is it to get hired at Grant Street Group?

A: Highly selective—50+ apps per spot, but strong portfolios convert 20%. Early apps edge out crowds.

Q: What skills are most important for this role?

A: Google Ads proficiency, A/B testing, and analytics top the list; pair with curiosity for ownership.

Application Tips

• • Reference specific company initiatives mentioned in the research
• • Align your experience with the role requirements
• • Prepare questions that show you've done your homework
• • Practice explaining how you can contribute to their goals

Interview Preparation

• • Study the company culture and values
• • Understand the industry challenges and opportunities
• • Prepare examples that demonstrate relevant skills
• • Research recent company news and developments