Software Engineer Entry To Mid Level

Software Engineer (Entry to Mid-Level) at Funnel — Research Report

Introduction

Joining Funnel as a Software Engineer offers a unique path to master marketing data infrastructure while building products for global brands like Adidas and Sony. This role is ideal for candidates entering the upcoming season who want to work remotely in the U.S. while solving complex data integration challenges. The position provides high-impact exposure to a leading Marketing Intelligence platform, making it a strategic step for your career in SaaS and data engineering.

Overview of Funnel

Funnel is a Swedish SaaS company that powers the world’s leading Marketing Intelligence platform, automating marketing data collection from over 500 platforms without SQL. The company serves more than 2,000 businesses globally, including major brands like Adidas and Sony, by transforming fragmented data into business-ready insights. Funnel specializes in advanced analytics like Marketing Mix Modeling (MMM), Multi-Touch Attribution, and Incrementality Testing to solve messy data problems.

In the competitive MarTech landscape, Funnel positions itself as the top choice for cross-channel data integration and consolidation, outperforming generic analytics tools. Its core product integrates social media, advertising tools, e-commerce platforms, and CRM systems into a comprehensive dataset for analysis. The platform offers robust ETL capabilities, including data connectors, mapping, transformation, and warehouse support, alongside analytics like campaign tracking and ROI monitoring.

Funnel’s market presence is strong, with pricing starting at $750/month for its Business plan, plus free trials available for new users. The company fosters a culture of innovation, prioritizing curiosity over perfection and empowering engineers to build scalable solutions for complex data ecosystems. People want to work here because they can directly impact how top brands measure success and optimize their marketing strategies.

Software Engineer (Entry to Mid-Level) Role

Role Overview

As a Software Engineer at Funnel, you will build and maintain the core infrastructure that connects 500+ data sources to marketing analytics tools. Your day-to-day involves writing clean code to automate data collection, transformation, and visualization for enterprise clients. This role directly impacts the product’s reliability and the business’s ability to deliver accurate insights to customers like Sony.

Detailed Responsibilities

• Develop and optimize data connectors for new marketing platforms and APIs
• Build scalable ETL pipelines to transform raw marketing data into structured formats
• Implement features for dashboards, scheduled reports, and KPI monitoring tools
• Collaborate with data scientists to support Marketing Mix Modeling and Attribution models
• Debug and resolve data integration issues to ensure 99.9% uptime for client dashboards

Day-to-Day Workflow

Your typical day starts with a team sync to review progress on data connector updates or pipeline optimizations. You will spend 60% of your time coding in your preferred environment, focusing on backend logic for data transformation or frontend features for dashboards. The remaining time involves testing new integrations, reviewing peer code, and attending planning sessions for upcoming feature releases.

Tools and Technologies

Funnel’s tech stack includes modern languages like Python and JavaScript for backend and frontend development, respectively. Engineers use cloud platforms such as AWS or Google Cloud for hosting data pipelines and managing warehouse support. The team relies on tools like Git for version control, Docker for containerization, and CI/CD pipelines for automated testing. Data visualization often involves libraries like React for dashboards and SQL for querying transformed data.

Skills and Requirements

Technical Skills

Candidates must demonstrate proficiency in Python or JavaScript, with a strong understanding of API integration and data structures. Knowledge of ETL concepts, SQL, and cloud services (AWS/GCP) is essential for building scalable data pipelines. Familiarity with data modeling, JSON/XML parsing, and RESTful APIs will help you succeed in connecting 500+ platforms.

Soft Skills

Funnel prioritizes curiosity and initiative over perfection, expecting engineers to ask questions and explore new solutions. Strong communication skills are vital for collaborating with cross-functional teams, including data scientists and product managers. Problem-solving abilities and adaptability are key, as you will frequently encounter unique data challenges from different marketing platforms.

Experience Expectations

Funnel targets rising juniors and seniors with 1–3 years of experience or relevant academic projects, not requiring a graduate degree. A strong portfolio showcasing data integration projects, API work, or full-stack applications is highly valued. While GPA is not the primary focus, demonstrating initiative through open-source contributions or internships can significantly boost your application.

Salary and Benefits

For an Entry to Mid-Level Software Engineer at Funnel, the estimated salary range is $90,000–$130,000 annually, based on U.S. remote market standards. Interns in the upcoming season typically receive a monthly stipend of $4,000–$6,000, depending on experience and location. Benefits include a learning budget for courses, remote work flexibility, and access to premium tools for professional development.

Full-time conversion opportunities are common, with many interns transitioning to permanent roles after the season. The company also offers health insurance, wellness perks, and team events to foster a supportive work environment. These perks make Funnel a competitive choice for engineers seeking growth in the MarTech space.

Funnel Hiring Process

Step-by-Step Hiring Stages

1. Application: Submit your resume and portfolio via Funnel’s career portal
2. Screening: ATS review for keywords like Python, API, and ETL
3. Assignment: Complete a technical coding challenge focused on data integration
4. Interviews: Two rounds: one technical (code review) and one cultural (team fit)
5. Offer: Receive a formal offer with salary and benefits details

Application Timeline

Apply 2–3 months before the upcoming season to ensure timely processing, as the typical process lasts 3–4 weeks. Early applications are prioritized, especially for remote U.S. roles, to secure top candidates before deadlines.

Screening Methods

The ATS scans for keywords like Python, API, ETL, and data integration to filter candidates. Your portfolio must include at least one project demonstrating data pipeline work or API connectivity to pass screening. Resumes without clear technical experience or project links are often rejected automatically.

Interview Preparation

Example Interview Questions

• How would you design a data connector for a new marketing platform with an undocumented API?
• Explain how you would optimize an ETL pipeline handling 1M+ records per day
• Describe a time you solved a complex data integration issue in a previous project
• How do you ensure data accuracy when aggregating from 500+ sources?

How to Answer

Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly. Focus on specific examples of your technical work, emphasizing the impact of your solutions on data quality or efficiency. For technical questions, walk through your thought process step-by-step, showing how you approach problem-solving.

What Recruiters Evaluate

Recruiters prioritize curiosity, technical depth, and the ability to communicate complex ideas simply. They look for candidates who demonstrate initiative through projects, not just classroom learning. Cultural fit is also critical, as Funnel values team collaboration and a willingness to learn from peers.

How to Get Selected

Practical Tips

• Tailor your resume to highlight data integration and API experience specifically
• Include a GitHub link with at least one data pipeline project
• Research Funnel’s products and mention how your skills align with their goals
• Practice coding challenges focused on data transformation and API handling

Common Mistakes to Avoid

• Submitting a generic resume without technical keywords like Python or ETL
• Ignoring the portfolio requirement or providing incomplete project links
• Failing to explain your thought process during technical interviews
• Overemphasizing GPA instead of practical experience and initiative

How to Stand Out

Build a portfolio that showcases a real-world data integration project, such as connecting two marketing APIs. Network with Funnel engineers on LinkedIn to learn about their team culture and current projects. Submit a tailored application that explicitly mentions how your skills solve Funnel’s data challenges.

Final Thoughts

Securing a Software Engineer role at Funnel is a strategic move for your career in MarTech and data engineering. With its focus on curiosity and real-world impact, Funnel offers an environment where you can grow while solving meaningful problems. Start preparing your application today, and take the first step toward joining a team that powers insights for brands like Adidas and Sony.

Frequently Asked Questions

Q: What is the salary for Software Engineer (Entry to Mid-Level) at Funnel?
The estimated salary range is $90,000–$130,000 annually for full-time roles, with intern stipends of $4,000–$6,000/month.

Q: How competitive is it to get hired at Funnel?
Funnel is competitive, prioritizing candidates with strong portfolios and technical initiative over perfect grades.

Q: What skills are most important for this role?
Key skills include Python/JavaScript, API integration, ETL concepts, and SQL for data transformation.