Senior Manager Of Growth Marketing Outreach

Senior Manager of Growth Marketing & Outreach at Edtech Social Impact — Research Report

Introduction

The Senior Manager of Growth Marketing & Outreach role at Edtech Social Impact is a high-impact position designed to drive enrollment, build brand awareness, and strengthen community connections within the education technology sector. This role is critical for organizations aiming to scale from serving thousands to hundreds of thousands of students, making it a valuable career step for ambitious marketers. Although the application deadline was 7 Days Ago, understanding the requirements and workflow is essential for future opportunities or similar roles in the Edtech Social Impact space. Candidates who master how to get hired at Edtech Social Impact gain access to remote work in Los Angeles, significant autonomy, and the chance to lead lean, high-performing teams.

Overview of Edtech Social Impact

Edtech Social Impact is a leading organization in the education technology field, focused on expanding access to high-quality learning for underserved communities. The company operates in a niche that bridges K-12 online academies, university partnerships, and developer training programs, distinguishing itself from competitors like CodePath or Everyday Speech by prioritizing social equity alongside growth. Key products include digital student recruitment platforms, family engagement campaigns, and automated retention systems that support re-enrollment initiatives. The organization has demonstrated rapid growth, aiming to increase annual enrollments from 40,000 to 100,000 students, reflecting a strong market presence and a clear mission-driven strategy.

The culture at Edtech Social Impact is characterized by a "player-coach" environment where employees are expected to lead strategically while executing hands-on tasks. The work environment is remote-first, with a hub in Los Angeles, fostering a collaborative atmosphere that values curiosity, initiative, and data-informed action. Reputationally, the company is known for its ability to shift messaging fluently across students, faculty, and executive stakeholders, making it a top choice for marketers who want to work on complex, multi-audience challenges. People want to work here because of the direct impact on student persistence, the autonomy to build lean teams, and the opportunity to drive measurable growth in a mission-aligned setting.

Senior Manager of Growth Marketing & Outreach Role

Role Overview

The Senior Manager of Growth Marketing & Outreach is responsible for the execution layer of growth marketing, turning pipeline priorities into shipped, measurable campaigns. This role manages day-to-day activities across digital marketing, school communications, virtual events, and campaign analytics to build awareness and generate qualified inquiries. The intern or employee directly impacts the product and business by ensuring that outbound motions are aligned with sales teams and that pipeline reporting is accurate and trusted. This is an individual contributor role with direct influence on new user acquisition and expansion pipeline, requiring a balance of strategic planning and hands-on execution.

Detailed Responsibilities

• Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
• Translate strategic priorities into clear campaign briefs, timelines, and execution plans for multiple simultaneous workstreams.
• Coordinate cross-functional inputs from Product Marketing, Sales, and RevOps to ensure campaigns launch on time with quality.
• Build campaigns that are operationally simple, focused, and repeatable, avoiding bespoke or one-off solutions.
• Execute on campaign elements including email production across audience segments and various outreach motion types.
• Manage family-facing communications, engagement campaigns, and retention initiatives to support student persistence.
• Utilize analytics tools to measure performance and guide decisions for future campaign iterations.

Day-to-Day Workflow

A typical day for the Senior Manager begins with reviewing campaign analytics and pipeline data to assess the performance of ongoing initiatives. The morning is dedicated to coordinating with cross-functional teams, such as Sales and RevOps, to align outbound motions and ensure accurate reporting. Mid-day involves drafting campaign briefs, creating email content, and optimizing ad campaigns on platforms like Google Ads and Meta. The afternoon focuses on executing campaign elements, managing virtual events, and producing video content for student stories or testimonial videos. The day concludes with a review of daily metrics and planning for the next workday, ensuring all deadlines are met and projects advance smoothly.

Tools and Technologies

The role requires expertise in a robust tech stack including HubSpot for marketing automation and CRM, Google Ads and YouTube for demand generation, and Meta/Facebook Ads Manager for social media campaigns. Content creation tools are essential for copywriting, creative development, and video production/editing, while analytics tools like Google Analytics and Salesforce are used to measure performance. The Senior Manager also utilizes platform reporting dashboards to guide decisions and may work with LinkedIn for content-driven nurture campaigns. Familiarity with Salesforce CRM, marketing automation, and lead nurturing systems is critical for managing the admissions funnel and re-enrollment campaigns effectively.

Skills and Requirements

Technical Skills

Candidates must possess hands-on expertise in HubSpot or comparable marketing automation platforms, along with proven experience in B2B SaaS or EdTech environments. Strong knowledge of Google Ads, YouTube, and Meta Ads Manager is required for demand generation and campaign optimization. The role demands advanced content creation skills, including copywriting and video production, as well as proficiency in analytics tools like Google Analytics and Salesforce. Understanding of university partnership cycles, faculty decision-making, and academic champion programs is highly valued, alongside experience owning re-enrollment or retention metrics.

Soft Skills

Excellent communication and storytelling skills are essential for writing audience-appropriate copy and documenting clearly for a team. The Senior Manager must be highly organized, detail-oriented, and biased toward action informed by data. Comfort working at the intersection of marketing and sales is crucial, requiring the ability to operate fluently in both worlds. Collaboration skills are vital for coordinating cross-functional inputs, while the ability to manage multiple campaigns simultaneously with strong attention to detail ensures project success. The role also demands the ability to shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders.

Experience Expectations

The position typically requires 5–10 years of experience in campaign management, demand generation, or revenue-facing marketing. A Bachelor’s degree in Marketing, Communications, or Digital Media is expected, or equivalent professional experience. Candidates should have a portfolio demonstrating experience marketing for schools, online academies, or EdTech companies, with a focus on performance-driven roles. Experience producing student stories, testimonial videos, or virtual tours is strongly preferred, as is knowledge of marketing automation and admissions funnel management. No graduate degree is required, but a proven track record of achieving sales targets and managing family engagement initiatives is essential.

Salary and Benefits

The estimated pay range for the Senior Manager of Growth Marketing & Outreach at Edtech Social Impact is between $106,400 and $113,400 annually, including performance-based bonuses paid twice per year. For senior leadership roles managing this position, the pay range can extend to $180,000–$230,000 USD. Perks include a remote work environment with a Los Angeles hub, a learning budget for professional development, and stipends for home office setup. The role offers significant autonomy and the opportunity for full-time conversion, with potential to build a lean team as the function grows. Full-time conversion opportunities are available for those who demonstrate exceptional performance and alignment with the company’s mission.

Edtech Social Impact Hiring Process

Step-by-Step Hiring Stages

1. Application: Submit a tailored resume and portfolio highlighting relevant EdTech or campaign management experience.
2. Screening: ATS review for keywords like HubSpot, demand generation, and re-enrollment metrics.
3. Assignment: Complete a practical campaign brief or analytics task to demonstrate execution skills.
4. Interviews: Participate in behavioral and technical interviews focusing on cross-functional collaboration and data-driven decision-making.
5. Offer: Receive a formal offer with details on salary, benefits, and remote work arrangements.

Application Timeline

The application timeline typically spans 3–5 weeks from submission to offer, though this can vary based on the volume of applicants and the urgency of the hiring need. Candidates should apply as soon as possible, even if the deadline has passed, as some roles may have extended windows or future openings. The process duration is designed to be efficient, with quick feedback loops after each stage to keep candidates engaged and informed.

Screening Methods

The screening process relies heavily on ATS keywords such as HubSpot, Google Ads, demand generation, and re-enrollment metrics to identify qualified candidates. Portfolio requirements are strict, with recruiters looking for evidence of campaign execution, video production, and family engagement initiatives. Candidates must demonstrate experience in B2B SaaS or EdTech, ideally with PLG or high-velocity acquisition motions. The screening also evaluates the ability to communicate fluently across multiple audiences and the capacity to manage complex, multi-workstream projects.

Interview Preparation

Example Interview Questions

• How do you translate strategic priorities into clear campaign briefs and execution plans for multiple workstreams?
• Describe your experience with HubSpot and how you use it to manage lead nurturing and admissions funnel management.
• What strategies do you use to shift your messaging fluently across students, faculty, and executive stakeholders?
• How have you owned a re-enrollment or retention metric in a previous role, and what was the outcome?

How to Answer

Candidates should use the STAR method (Situation, Task, Action, Result) to structure their answers, providing concrete examples of past successes. For questions about campaign execution, detail the specific steps taken, the tools used, and the measurable results achieved. When discussing cross-functional collaboration, highlight how you coordinated with Sales and RevOps to ensure campaign quality and accurate reporting. For metrics-related questions, focus on the data-driven decisions made and the impact on retention or re-enrollment rates. Always tie your answers back to the company’s mission of social impact and student persistence.

What Recruiters Evaluate

Recruiters evaluate candidates based on their ability to operate fluently in both marketing and sales worlds, their data-informed action bias, and their organizational skills. Key hiring criteria include hands-on HubSpot expertise, proven experience in EdTech or B2B SaaS, and strong written communication skills. The ability to manage multiple campaigns simultaneously with attention to detail is critical, as is the capacity to shift voice and message across diverse audiences. Recruiters also look for a passion for storytelling, strategic thinking, and a commitment to the company’s mission of expanding educational access.

How to Get Selected

Practical Tips

• Tailor your resume to highlight specific EdTech campaign management experience and relevant metrics like re-enrollment rates.
• Create a portfolio that includes examples of campaign briefs, email content, and video production work.
• Research the company’s mission and articulate how your skills align with their goal of serving 100,000 students.
• Prepare to discuss your experience with HubSpot, Google Ads, and family engagement initiatives in detail.
• Network with current employees or alumni to gain insider insights into the hiring process and culture.

Common Mistakes to Avoid

• Submitting a generic resume without specific keywords like HubSpot, demand generation, or retention metrics.
• Failing to provide concrete examples of past campaign execution or measurable results.
• Ignoring the importance of cross-functional collaboration and the ability to work with Sales and RevOps.
• Overlooking the need to demonstrate experience with family-facing communications and student retention initiatives.
• Not showing the ability to shift messaging across students, faculty, and executive stakeholders.

How to Stand Out

To stand out, candidates should build a tailored portfolio that showcases sophisticated automated campaigns, segmented audience outreach, and content-driven nurture strategies. Networking with current employees can provide valuable insights into the company’s priorities and culture, allowing you to align your application more effectively. Tailored submissions that address the specific challenges of the role, such as managing re-enrollment metrics or producing student stories, will demonstrate your readiness and expertise. Highlighting your ability to build operationally simple, repeatable campaigns rather than bespoke solutions will also differentiate you from other applicants.

Final Thoughts

The Senior Manager of Growth Marketing & Outreach role at Edtech Social Impact offers a unique opportunity to drive meaningful growth while advancing social equity in education. By mastering the skills and requirements outlined in this report, you can position yourself as a top candidate for future opportunities or similar roles in the Edtech Social Impact sector. Take action today by refining your portfolio, networking with industry professionals, and preparing for the next application cycle. Your journey to getting hired at Edtech Social Impact starts with a commitment to excellence, data-driven action, and a passion for making a difference in the lives of students.

Frequently Asked Questions

Q: What is the salary for Senior Manager of Growth Marketing & Outreach at Edtech Social Impact?
A: The estimated salary is between $106,400 and $113,400 annually, including performance-based bonuses.

Q: How competitive is it to get hired at Edtech Social Impact?
A: The role is highly competitive, requiring 5–10 years of experience, hands-on HubSpot expertise, and a proven track record in EdTech or B2B SaaS.

Q: What skills are most important for this role?
A: Key skills include HubSpot proficiency, campaign management, data-driven decision-making, and the ability to communicate fluently across students, faculty, and executives.