Senior Manager Growth Marketing Outreach

Senior Manager, Growth Marketing & Outreach at Edtech Social Impact Company — Research Report

Introduction

The Senior Manager, Growth Marketing & Outreach role at Edtech Social Impact Company is a high-impact position driving new-logo acquisition for higher education programs. This role is valuable because it sits at the intersection of strategic growth and social mission, directly expanding economic opportunity for underrepresented students in tech. The internship/job period has a deadline that is not specified, meaning candidates should apply immediately to secure a spot. Working here offers career benefits including remote flexibility, leadership visibility, and the chance to build systems that scale impact.

Overview of Edtech Social Impact Company

Edtech Social Impact Company is a leading Edtech organization focused on workforce development and higher education partnerships. The company operates in a niche where it bridges the gap between technical education and real-world job placement, competing with organizations like CodePath and other social impact Edtech firms. Key products include curriculum-driven programs, university partnerships, and student recruitment platforms. The company has strong market presence, growing rapidly by leveraging AI-native strategies and lean team structures. Culture is analytically rigorous, AI-forward, and biased toward action, with a work environment that values autonomy and data-driven decisions. People want to work here because of the meaningful differentiator of expanding economic opportunity for underrepresented students.

Senior Manager, Growth Marketing & Outreach Role

Role Overview

Day-to-day, the Senior Manager owns new-logo acquisition for higher education, managing paid, email, and outbound channels against ROI. The role impacts the product and business by turning pipeline priorities into shipped, measurable campaigns that drive new user acquisition and expansion. This is an individual contributor role with direct impact on the organization's growth trajectory.

Detailed Responsibilities

• Own planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions
• Translate strategic priorities into clear campaign briefs, timelines, and execution plans
• Coordinate cross-functional inputs from Product, Curriculum, and University Partnerships
• Build operationally simple, focused, and repeatable campaigns
• Execute campaign elements including email production and outreach motion types
• Partner with RevOps to ensure pipeline reporting is accurate and trusted

Day-to-Day Workflow

A realistic daily workflow starts with reviewing campaign metrics and funnel analysis to identify optimization opportunities. The manager then drafts campaign briefs and timelines for simultaneous workstreams, followed by coordinating with Product and Curriculum teams to align on launch quality. Mid-day involves executing email production and outreach sequences, while afternoon time is dedicated to A/B testing and cohort analysis. The day ends with updating RevOps on pipeline status and planning the next day's priorities.

Tools and Technologies

The tech stack includes HubSpot for marketing automation and CRM, with hands-on expertise required. Other platforms include LinkedIn for outreach, content-driven nurture tools, and AI tools for scaling content production and personalizing outreach. The manager also uses funnel analysis tools, A/B testing platforms, and cohort analysis software to translate metrics into decisions.

Skills and Requirements

Technical Skills

Required technical skills include direct ownership of paid, email, and outbound channels with media budget management against ROI. Candidates must have hands-on PLG experience owning in-product growth or lifecycle metrics like activation or retention. Data and experimentation rigor is essential, including comfort with attribution problems, funnel analysis, and A/B testing. AI-forward skills are required, such as using AI to scale content production and automate growth workflows.

Soft Skills

Strong written communication skills are needed to write audience-appropriate copy and document clearly for a team. The role requires comfort working at the intersection of marketing and sales, operating fluently in both worlds. Highly organized, detail-oriented, and biased toward action informed by data are critical soft skills. The ability to shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders is also essential.

Experience Expectations

Candidates need 5–10 years of experience in campaign management, demand generation, or revenue-facing marketing. Hands-on HubSpot expertise or comparable marketing automation platforms is required. Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions, is expected. Experience marketing to developer or technical audiences and familiarity with university partnership cycles are also important. No graduate degree is required, but a portfolio demonstrating sophisticated automated campaigns is expected.

Salary and Benefits

The estimated pay range for this role is $106,400 USD annually, plus company performance-based bonuses paid twice per year, totaling $113,400 TCC. Perks include remote work flexibility, a learning budget for AI and marketing tools, and stipends for home office setup. Full-time conversion opportunities exist for high-performing candidates, with potential to move into strategic player-coach roles reporting to the Chief Product Officer.

Edtech Social Impact Company Hiring Process

Step-by-Step Hiring Stages

1. Application submission via the company portal
2. ATS screening for keywords like HubSpot, PLG, and campaign management
3. Assignment to create a campaign brief and execution plan
4. Interviews including behavioral and technical rounds
5. Offer negotiation and onboarding

Application Timeline

Candidates should apply immediately since the deadline is not specified. The typical process duration is 2–4 weeks, from application to offer. Early application is recommended to secure a spot before the team fills.

Screening Methods

ATS keywords include HubSpot, PLG, campaign management, demand generation, and university partnerships. Portfolio requirements include demonstrating sophisticated automated campaigns to segmented audiences. The screening also evaluates experience with re-enrollment or retention metrics, not just top-of-funnel acquisition.

Interview Preparation

Example Interview Questions

• How have you owned an in-product growth metric like activation or retention in a previous role?
• Describe a campaign you built that was operationally simple, focused, and repeatable.
• How do you use AI to scale content production and personalize outreach?
• What is your approach to translating metrics into decisions using funnel analysis and A/B testing?

How to Answer

Use the STAR method to structure answers: Situation, Task, Action, Result. For example, describe a specific situation where you owned a growth metric, the task of improving it, the actions you took like A/B testing, and the result of increased activation rates. Be specific with metrics and tools used.

What Recruiters Evaluate

Recruiters evaluate acquisition channel ownership, hands-on PLG experience, data and experimentation rigor, and AI-forward skills. They also assess strategic but hands-on execution, ability to communicate with multiple audiences, and experience managing or mentoring a small marketing team.

How to Get Selected

Practical Tips

• Tailor your resume to highlight HubSpot expertise and PLG experience
• Create a portfolio showing sophisticated automated campaigns to segmented audiences
• Network with current employees on LinkedIn to understand the culture
• Prepare specific examples of funnel analysis and A/B testing in your interviews

Common Mistakes to Avoid

• Failing to demonstrate hands-on ownership of growth metrics
• Not showing AI-forward skills in content production or outreach
• Submitting generic campaign examples instead of repeatable, focused ones
• Ignoring the need to shift voice across students, faculty, and executives

How to Stand Out

Advanced strategies include building a portfolio with detailed campaign briefs and execution plans, networking with the Chief Product Officer team, and submitting tailored applications that highlight university partnership experience. Emphasize your ability to design systems and run structured experiments that expand economic opportunity for underrepresented students.

Final Thoughts

Getting hired as a Senior Manager, Growth Marketing & Outreach at Edtech Social Impact Company is a transformative opportunity to drive growth while advancing social impact. With the right skills, portfolio, and mindset, you can build systems that scale and expand economic opportunity for underrepresented students in tech. Apply now to start your journey with this innovative Edtech leader.

Frequently Asked Questions

Q: What is the salary for Senior Manager, Growth Marketing & Outreach at Edtech Social Impact Company? A: The salary is $106,400 USD annually, plus bonuses totaling $113,400 TCC.

Q: How competitive is it to get hired at Edtech Social Impact Company? A: It is competitive, requiring 5–10 years of experience, HubSpot expertise, and proven PLG results.

Q: What skills are most important for this role? A: Acquisition channel ownership, hands-on PLG experience, data rigor, and AI-forward skills are most important.