Senior Manager Growth Marketing Outreach

Senior Manager, Growth Marketing & Outreach at Built In Seattle (role listing) — Research Report

Introduction

The Senior Manager, Growth Marketing & Outreach role at Built In Seattle (role listing) represents a high-impact opportunity to drive digital acquisition and customer engagement strategies for top-tier tech companies. This position is critical for organizations aiming to scale their pipeline through paid search, programmatic advertising, and lifecycle marketing. The internship or job period has a deadline that is not mentioned, meaning candidates should apply immediately to secure a spot before the role fills. Securing this role offers significant career benefits, including exposure to enterprise SaaS environments, leadership of large marketing budgets, and the chance to shape go-to-market strategies that directly influence revenue growth.

Overview of Built In Seattle (role listing)

Built In Seattle (role listing) is a premier platform connecting talent with the best technology companies in the Seattle region, serving as a vital hub for the local tech ecosystem. The platform operates within the digital media and recruitment industry, competing with national sites like LinkedIn and niche regional boards while maintaining a unique focus on Seattle-based innovation. Its key service involves curating verified job listings, company profiles, and industry insights that help job seekers make informed decisions about their next career move. The platform boasts a strong market presence, consistently ranking as a top resource for tech professionals seeking roles in SaaS, AI, and consumer finance.

The work environment at Built In Seattle (role listing) is known for its collaborative culture, emphasizing transparency and a deep commitment to the local tech community. People want to work here because it offers a front-row seat to the most exciting companies in the region, from emerging startups to established giants like Amazon and Microsoft. The organization values diversity and inclusion, fostering a reputation as a leader in ethical tech recruitment. Working here allows professionals to build a robust network within the Seattle tech scene while contributing to a platform that empowers thousands of job seekers annually.

Senior Manager, Growth Marketing & Outreach Role

Role Overview

In this role, the employee acts as the primary driver for growth across digital marketing channels, managing end-to-end campaign execution for high-value tech clients. The day-to-day work involves shaping digital acquisition strategies, ensuring existing customers remain engaged, and driving conversion actions through targeted outreach. The intern or employee plays a key role in reporting to the Head of Growth Marketing, directly influencing the company's revenue pipeline. This position impacts the business by optimizing performance through data-driven insights and cross-functional collaboration with product, sales, and analytics teams.

Detailed Responsibilities

• Manage end-to-end execution of digital marketing campaigns across Paid Search (SEM), Programmatic, and Online Video channels.
• Leverage data-driven insights to optimize campaign performance and drive meaningful business outcomes.
• Work cross-functionally with product, sales, and analytics teams to align marketing strategies with business goals.
• Hit aggressive growth targets while managing large budgets and ensuring efficient payback periods.
• Establish segmentation frameworks, experimentation strategies, and KPI definitions for lifecycle marketing.
• Design email and in-product messaging to support onboarding, activation, engagement, and retention journeys.
• Run A/B and holdout tests to refine messaging and improve conversion rates across user segments.

Day-to-Day Workflow

A realistic daily workflow begins with reviewing campaign performance dashboards to identify trends and areas for optimization. The manager then spends time adjusting bid strategies, refining audience segments, and testing new creative variations for paid search and programmatic ads. Mid-day often involves cross-functional meetings with sales and product teams to align on upcoming features or pipeline goals. The afternoon is dedicated to analyzing test results, updating segmentation frameworks, and drafting outreach strategies for lifecycle marketing. The day concludes with a final review of daily spend and conversion metrics to ensure alignment with aggressive growth targets.

Tools and Technologies

The role requires proficiency with modern MarTech and AdTech stacks, including Customer Data Platforms (CDPs) and marketing automation tools. Key platforms include Google Ads for Paid Search, programmatic advertising networks for display, and video platforms for online video campaigns. The manager also utilizes lifecycle marketing tools for email and in-product messaging, alongside analytics platforms for multi-touch attribution and data privacy governance. Familiarity with tools for A/B testing, holdout analysis, and KPI tracking is essential for optimizing performance and driving revenue outcomes.

Skills and Requirements

Technical Skills

Candidates must possess 5+ years of hands-on experience managing digital marketing campaigns, with a specific focus on Paid Search (SEM), Programmatic, and Online Video. Deep expertise in consumer finance or SaaS is a must, as the role involves navigating complex B2B and B2C environments. The manager must be a structured thinker capable of managing large budgets and driving meaningful business outcomes. Technical fluency includes understanding modern measurement challenges like cookie deprecation, iOS/ATT privacy changes, and first-party data strategies.

Soft Skills

Strong communication skills, both verbally and in writing, are critical for collaborating with cross-functional teams and presenting strategies to leadership. The manager must be a structured thinker who can break down complex problems into actionable steps. Resourcefulness, curiosity, and a proactive mindset are essential for navigating the fast-paced tech environment. The ability to cultivate and maintain executive-level relationships is also required for driving strategic partnerships and aligning on business goals.

Experience Expectations

The role expects 6–10 years of experience in lifecycle marketing or a closely related function like growth, ideally at a consumer technology or SaaS company. Candidates should have a proven track record of connecting event activity to pipeline and driving measurable revenue outcomes. A portfolio demonstrating success in hitting aggressive growth targets and managing large budgets is highly valued. While a graduate degree is not strictly required, a Bachelor's Degree in Business, Marketing, Finance, or a related field is expected, with an MBA preferred for senior-level candidates.

Salary and Benefits

The estimated pay range for this Senior Manager role is between $158,650 and $175,350 annually for Tier 1 locations like Seattle, reflecting the high market value of this expertise. This salary range represents the target hiring range, with the final offer dependent on the candidate's skills, experience, and competencies. Perks include a fully remote work environment, with candidates required to reside in one of the company's states of operation. Additional benefits often include a learning budget, stipends for home office setup, and opportunities for full-time conversion after an internship period.

Full-time conversion opportunities are a key feature of this role, allowing interns to transition into permanent positions with competitive compensation and growth potential. The company values diversity and inclusion, offering a supportive environment for professionals from all backgrounds. Employees also gain access to a robust network of tech leaders and industry insights, enhancing their long-term career trajectory in the Seattle tech scene.

Built In Seattle (role listing) Hiring Process

Step-by-Step Hiring Stages

1. Application: Submit a tailored resume and portfolio highlighting digital marketing experience and growth achievements.
2. Screening: ATS review for keywords like "Paid Search," "Programmatic," and "Lifecycle Marketing," followed by a recruiter phone screen.
3. Assignment: Complete a practical case study involving campaign optimization, budget management, and strategy formulation.
4. Interviews: Participate in panel interviews with the Head of Growth, Sales, and Product teams to assess cross-functional collaboration skills.
5. Offer: Receive a formal offer detailing salary, benefits, and remote work expectations.

Application Timeline

Candidates should apply immediately, as the deadline is not mentioned and roles fill quickly in the competitive Seattle tech market. The typical process duration ranges from 3 to 5 weeks, depending on the volume of applicants and the complexity of the assignment stage. Early application is crucial to secure a spot in the screening phase and avoid delays caused by high applicant volume.

Screening Methods

The ATS screening focuses on keywords such as "Paid Search," "Programmatic," "Online Video," and "Lifecycle Marketing." Portfolio requirements include demonstrating success in hitting aggressive growth targets and managing large budgets. Recruiters also look for evidence of cross-functional collaboration and experience in consumer finance or SaaS environments. Candidates with a proven track record of connecting event activity to pipeline and driving measurable revenue outcomes are prioritized.

Interview Preparation

Example Interview Questions

• "How do you optimize a Paid Search campaign to hit aggressive growth targets while managing a large budget?"
• "Describe your strategy for establishing segmentation frameworks and experimentation strategies for lifecycle marketing."
• "How do you navigate modern measurement challenges like cookie deprecation and iOS/ATT privacy changes?"
• "What steps do you take to align marketing strategies with product and sales goals in a cross-functional environment?"

How to Answer

Use the STAR method (Situation, Task, Action, Result) to structure your responses, providing concrete examples of past successes. Focus on quantifiable outcomes, such as payback periods, LTV:CAC ratios, and revenue growth metrics. Highlight your ability to manage large budgets and drive meaningful business outcomes while maintaining brand integrity. Emphasize your cross-functional collaboration skills and experience in navigating complex B2B and B2C environments.

What Recruiters Evaluate

Recruiters evaluate candidates based on their technical fluency with MarTech and AdTech stacks, including CDPs and multi-touch attribution tools. They also assess the ability to scale acquisition efficiency without sacrificing brand integrity and the experience in navigating modern measurement challenges. Strong communication skills, structured thinking, and a proactive mindset are key criteria for success. Candidates must demonstrate a proven track record of connecting event activity to pipeline and driving measurable revenue outcomes.

How to Get Selected

Practical Tips

• Tailor your resume to highlight specific experience in Paid Search, Programmatic, and Online Video campaigns.
• Include a portfolio that demonstrates success in hitting aggressive growth targets and managing large budgets.
• Prepare for the case study by reviewing real-world campaign optimization scenarios and budget management strategies.
• Network with current employees or recruiters to gain insights into the company culture and hiring priorities.
• Emphasize your experience in consumer finance or SaaS environments to align with the role's specific requirements.

Common Mistakes to Avoid

• Failing to provide quantifiable outcomes in your portfolio or resume, such as payback periods or revenue growth metrics.
• Overlooking the importance of cross-functional collaboration skills and experience in B2B and B2C environments.
• Neglecting to address modern measurement challenges like cookie deprecation and privacy changes in your interview responses.
• Submitting a generic application without tailoring it to the specific keywords and requirements of the role.
• Ignoring the remote work requirement and failing to confirm residency in one of the company's states of operation.

How to Stand Out

Stand out by showcasing a deep understanding of modern MarTech and AdTech stacks, including CDPs and multi-touch attribution tools. Highlight your experience in scaling acquisition efficiency and navigating privacy changes like iOS/ATT and cookie deprecation. Demonstrate your ability to connect event activity to pipeline and drive measurable revenue outcomes through concrete examples. Build a strong network within the Seattle tech scene by attending industry events and connecting with current employees. Tailor your submission to emphasize your unique value proposition and alignment with the company's mission and culture.

Final Thoughts

The Senior Manager, Growth Marketing & Outreach role at Built In Seattle (role listing) is a transformative opportunity for professionals eager to lead high-impact digital marketing strategies in the tech industry. With a competitive salary range of $158,650 to $175,350 and a fully remote work environment, this position offers the perfect blend of financial reward and career flexibility. Apply now to secure your spot before the role fills, and take the first step toward becoming a leader in growth marketing and outreach. Your journey to shaping the future of digital acquisition starts today.

Frequently Asked Questions

Q: What is the salary for Senior Manager, Growth Marketing & Outreach at Built In Seattle (role listing)?
A: The estimated annual base salary is between $158,650 and $175,350 for Tier 1 locations like Seattle, reflecting the high market value of this expertise.

Q: How competitive is it to get hired at Built In Seattle (role listing)?
A: The role is highly competitive due to the demand for experienced digital marketing professionals in the Seattle tech market. Early application and a strong portfolio are crucial to securing a spot.

Q: What skills are most important for this role?
A: Key skills include 5+ years of experience in Paid Search, Programmatic, and Online Video, proficiency with MarTech and AdTech stacks, and the ability to navigate modern measurement challenges like cookie deprecation and privacy changes.