Influencer Marketing Manager

Influencer Marketing Manager at Built In NYC employer listing — Research Report

Introduction

The Influencer Marketing Manager role at Built In NYC employer listing sits at the intersection of brand strategy, creator partnerships, and performance marketing. If you are looking for a position where you can shape how a company shows up across social channels, creator communities, and digital campaigns, this is a highly relevant role. The posting notes a deadline of not specified, which means strong candidates should move quickly and tailor their materials carefully.

For job seekers, this type of role is valuable because it builds skills that transfer across modern marketing teams: campaign planning, influencer vetting, content performance analysis, and relationship management. It is also a strong entry point into broader growth, brand, and partnership functions. If you are researching how to get hired at Built In NYC employer listing, this report breaks down what the role likely demands and how to position yourself competitively.

Overview of Built In NYC employer listing

Built In NYC employer listing is part of the Built In network, a well-known digital platform focused on tech careers, employer branding, and local job discovery. In practical terms, the company helps employers attract talent while giving job seekers a clearer view of company culture, open roles, and market opportunities. Its niche sits at the intersection of recruiting media, employer marketing, and local tech ecosystem visibility.

The company’s positioning is especially strong in major U.S. markets like New York, where competition for talent is intense and employer brand can make a meaningful difference. Its audience includes candidates in technology, startups, media, and growth-stage companies, which means the marketing approach has to feel credible, current, and community-oriented. That matters for a role like Influencer Marketing Manager, because audience trust is central to performance.

Built In’s products and services typically center on job listings, employer profiles, content, event promotion, and brand storytelling for hiring teams. The company’s value proposition is simple but powerful: help employers stand out in crowded markets and help candidates find companies that actually fit their goals. People want to work here because the business sits close to hiring, brand, and digital media trends, and that creates room to learn quickly.

Culture-wise, companies in this space usually reward autonomy, writing ability, analytical thinking, and comfort with fast-moving campaigns. Remote work is also common, which is reflected in this role being based remotely with New York, NY listed as the location. For candidates, that usually means a self-directed environment with clear performance expectations and cross-functional collaboration.

Influencer Marketing Manager Role

Role Overview

An Influencer Marketing Manager is responsible for building partnerships with creators who can extend brand reach, drive engagement, and support campaign goals. At Built In NYC employer listing, that likely means identifying the right influencers for a recruitment, employer brand, or content-led campaign and making sure their work aligns with the company’s audience. The role affects both brand perception and pipeline quality, which is why it is more strategic than “just social media.”

Day to day, this person would probably manage outreach, negotiate deliverables, review content drafts, and track campaign results. They may also coordinate with content, product marketing, sales, and recruiting teams to ensure the creator strategy supports business goals. In a company like Built In, influencer marketing is less about celebrity-style endorsements and more about trusted niche voices that move a professional audience.

Detailed Responsibilities

• Research and identify influencers, creators, and niche community leaders aligned with target audience segments.
• Build outreach lists and manage creator relationship pipelines from first contact through campaign completion.
• Develop campaign briefs, messaging guidance, and content timelines for paid and organic partnerships.
• Negotiate scope, compensation, usage rights, and deliverables with creators or their representatives.
• Review content for brand fit, compliance, tone, and campaign objectives.
• Track campaign KPIs such as reach, engagement rate, click-through rate, conversions, and assisted traffic.
• Partner with internal stakeholders to align influencer campaigns with product launches, employer brand initiatives, and editorial themes.
• Report on performance and recommend optimizations for future campaigns.

Day-to-Day Workflow

A realistic workday usually starts with inbox triage, campaign updates, and a quick look at performance metrics. After that, the manager may review creator submissions, send outreach messages, or hop into meetings with internal teams. Later in the day, they may refine a campaign brief, check contract details, or evaluate a new wave of creator candidates based on audience fit and engagement quality.

This role also involves a fair amount of judgment. You are constantly deciding whether a creator’s audience is real and relevant, whether their tone matches the brand, and whether a campaign idea is likely to produce measurable outcomes. The best managers balance creative instinct with data discipline.

Tools and Technologies

Most influencer marketing teams rely on a practical mix of discovery, management, analytics, and collaboration tools. For a Built In NYC employer listing internship or full-time role in this space, you should expect familiarity with platforms like Airtable, Asana, Notion, Slack, Google Workspace, and spreadsheet analysis in Excel or Google Sheets.

Depending on the team structure, the role may also use influencer discovery and reporting platforms such as Upfluence, CreatorIQ, Traackr, Aspire, or GRIN. For content tracking and reporting, tools like GA4, UTM builders, LinkedIn analytics, Instagram analytics, and Looker Studio are common. Basic comfort with Canva, Figma, or CMS tools can also be useful when coordinating creative assets.

Skills and Requirements

Technical Skills

The strongest candidates know how influencer marketing works beyond surface-level social media trends. That includes audience segmentation, campaign planning, creator vetting, contract basics, and performance measurement. You should also understand how to write a concise brief, set measurable objectives, and interpret engagement data in context.

For this role, experience with social platforms is essential, especially Instagram, TikTok, LinkedIn, and possibly YouTube depending on campaign goals. A working knowledge of UTM tracking, conversion metrics, content calendars, and paid amplification is a plus. If you have used influencer tools or CRM-style workflows before, that is worth highlighting.

Soft Skills

Influencer marketing is relationship-heavy, so communication is a core skill. You need to sound polished with creators, persuasive with internal teams, and organized enough to keep campaigns moving without losing details. Strong follow-through matters because creators, deadlines, and approvals can get messy fast.

Other important traits include creativity, discretion, adaptability, and a comfort with ambiguity. The best people in this role know how to solve problems without over-escalating. They also know when to protect the brand and when to let a creator’s voice remain authentic.

Experience Expectations

For a manager-level role, employers usually expect prior experience in influencer marketing, social media, brand partnerships, or digital marketing. A portfolio is not always mandatory, but it helps if you can show campaign examples, creator outreach results, or performance summaries. If you are earlier in your career, strong internship experience and side projects can still be compelling.

There is no indication that a graduate degree is required. In many cases, hiring teams care more about judgment, execution, and proof that you can manage campaigns end to end. A solid GPA can help at the screening stage, but it will not replace real campaign thinking.

Salary and Benefits

For a remote Influencer Marketing Manager role tied to New York, a realistic market-based salary range is usually around $85,000 to $125,000 annually, depending on seniority, scope, and whether the role includes paid social or broader partnerships responsibilities. In some cases, bonus eligibility or stock options may also be part of the package. If the posting is closer to senior manager level, compensation can move higher.

Benefits in companies like Built In often include remote flexibility, professional development support, standard health coverage, paid time off, and access to a collaborative digital work environment. Some teams also offer learning budgets, home office stipends, or software allowances. Because the role is remote, the flexibility can be a meaningful perk, especially for candidates based in or near New York.

Full-time conversion opportunities depend on the team’s growth needs and the nature of the opening. If the role starts as contract or temporary, strong performance in the first 60 to 90 days can create a path to extension or permanent placement. For candidates, that means early wins matter.

Built In NYC employer listing Hiring Process

Step-by-Step Hiring Stages

1. Application submission with a tailored resume and, ideally, a targeted cover letter.
2. Recruiter screening to confirm fit, salary alignment, and relevant experience.
3. Assignment or case exercise focused on creator selection, campaign planning, or reporting.
4. Interview rounds with hiring manager and possibly cross-functional stakeholders.
5. Final decision and offer discussion, including compensation and start date.

Application Timeline

Because the deadline is not specified, you should treat the posting as time-sensitive. For remote marketing roles, hiring processes often move within two to four weeks, though some teams move faster if they have an active campaign calendar. Apply early, because strong submissions are often reviewed on a rolling basis.

After applying, it is common to hear back within one to two weeks if your background closely matches the role. If there is a project assignment, expect another several days for review and scheduling. Patience helps, but so does a concise follow-up if you have not heard back after a reasonable window.

Screening Methods

ATS screening likely focuses on relevant keywords such as influencer marketing, creator partnerships, social strategy, campaign reporting, brand partnerships, and audience growth. A recruiter will also look for measurable outcomes, not just job titles. If your resume says you “managed influencer campaigns,” it is stronger if you add numbers like engagement rate lift, content volume, or traffic generated.

Portfolio materials are especially helpful if they show actual campaign structure, process, and results. Even a simple slide deck or case summary can outperform a generic resume because it proves you know how the work gets done.

Interview Preparation

Example Interview Questions

• How do you evaluate whether an influencer is a strong fit for a B2B or employer brand campaign?
• Tell us about a campaign that underperformed. What did you change?
• How do you balance creator authenticity with brand requirements?
• What metrics would you prioritize for a remote influencer campaign at Built In?

How to Answer

Use the STAR method: situation, task, action, result. That format helps you stay concise while showing both strategy and execution. For this role, the “result” part should always include a metric, a lesson learned, or a business impact statement.

When discussing campaigns, explain your decision-making process. Hiring managers want to know how you chose creators, how you handled risk, and how you measured success. If you have not led a full campaign, explain how you contributed to research, outreach, approvals, or reporting in a way that still shows ownership.

What Recruiters Evaluate

Recruiters are usually looking for three things: relevant experience, communication quality, and evidence of campaign judgment. They want to know whether you can work independently, manage details, and communicate well with both creators and internal teams. They also want to see whether your background suggests you can deliver results without constant oversight.

In a role like this, they may also test for cultural fit in subtle ways. That means they will notice whether you sound collaborative, thoughtful, and comfortable with a remote workflow. People who seem disorganized or overly vague usually do not progress.

How to Get Selected

Practical Tips

• Tailor your resume to influencer marketing, not generic social media.
• Quantify outcomes wherever possible: engagement, traffic, conversions, creator volume.
• Show that you understand creator evaluation, not just content posting.
• Include campaign examples that reflect audience fit and business impact.
• Reference tools you have used for tracking, workflows, and reporting.

Common Mistakes to Avoid

One common mistake is applying with a resume that reads like a content coordinator rather than a strategist. Another is using vague language such as “helped with campaigns” without showing what you actually owned. Hiring teams also notice when candidates ignore the company’s audience or fail to mention relevant remote collaboration experience.

Do not oversell trendy platform knowledge if you cannot explain how you used it. A polished but shallow application can be worse than a simpler one with real evidence. In this market, credibility beats hype.

How to Stand Out

The strongest candidates submit more than a resume. A short portfolio or one-page case study showing how you would build a creator program for Built In can be a major differentiator. You might include target audience insights, creator criteria, sample outreach messaging, and a simple reporting framework.

Networking also helps. If you know anyone in content, employer branding, partnerships, or digital marketing, ask for perspective on the team’s priorities. Even if you do not get a referral, you may learn what style of candidate the company values most. Tailored submissions and smart follow-up emails can also make a real difference.

Final Thoughts

The Influencer Marketing Manager role at Built In NYC employer listing is a strong fit for candidates who combine creativity with measurable execution. It rewards people who can think like marketers, communicate like partners, and report like analysts. If you want a role that sits close to growth, brand, and creator strategy, this is the kind of opportunity worth pursuing seriously.

To improve your odds, focus on relevance, outcomes, and proof. Show that you understand both the art and the business of influencer marketing, and make your application easy to trust. If you are serious about how to get hired at Built In NYC employer listing, start by tailoring your materials today and prepare one strong campaign story you can tell in every interview.

Frequently Asked Questions

Salary Question

The estimated salary for an Influencer Marketing Manager at Built In NYC employer listing is likely in the $85,000 to $125,000 range, with possible variation based on experience, scope, and compensation structure.

Competition Level

It is moderately to highly competitive, especially because remote roles attract many applicants. Candidates who can show real campaign outcomes, strong writing, and polished creator strategy tend to stand out fastest.

Top Skills Needed

The most important skills are influencer strategy, creator outreach, campaign management, performance tracking, and strong communication. A good grasp of social platforms and analytics tools also matters a great deal.