Influencer Marketing Manager

Influencer Marketing Manager at Built In listing (remote employer not fully shown in excerpt) — Research Report

Introduction

An Influencer Marketing Manager role at a Built In listing employer is the kind of position that sits right at the intersection of brand strategy, creator partnerships, and measurable growth. If you like turning social attention into real business outcomes, this job can be especially rewarding because it blends storytelling with performance marketing. The deadline is not mentioned, so the best move is to prepare quickly and apply as soon as the listing is active.

This kind of role is valuable because influencer marketing has matured far beyond one-off sponsored posts. Today, companies want someone who can identify the right creators, negotiate smart partnerships, track ROI, and build repeatable systems that scale. For job seekers, that means this role can open doors to broader brand, social, and partnerships leadership paths.

Overview of Built In listing (remote employer not fully shown in excerpt)

Built In is best known as a tech-focused media and talent platform, with local market sites, employer branding content, and job listings that connect companies with high-intent candidates. The employer shown in the Built In listing is not fully visible in the excerpt, but the platform itself signals a company that likely values modern digital hiring, brand visibility, and audience growth. In other words, this is the kind of environment where marketing teams care about both awareness and measurable conversion.

Companies hiring through Built In often compete in crowded digital categories where creators, communities, and social proof matter. Their peers may include startups, SaaS brands, consumer apps, media companies, and marketplace businesses trying to earn trust quickly. That makes influencer marketing especially important, because the right creator can do what traditional ads often cannot: make the brand feel credible, current, and human.

Work culture in these roles is usually fast-moving, collaborative, and metrics-driven. Teams expect someone who can operate independently, communicate clearly with cross-functional partners, and adapt quickly when a campaign needs to pivot. People are drawn to employers on Built In because the jobs are often remote-friendly, growth-oriented, and connected to companies that are actively investing in modern marketing talent.

Influencer Marketing Manager Role

Role Overview

An Influencer Marketing Manager typically owns the end-to-end creator strategy for a brand or product line. Day to day, that means researching creators, building outreach lists, drafting briefs, negotiating deliverables, managing timelines, and tracking whether campaigns actually moved the needle. In a strong team, this role is not just about relationships; it is also about building a system that reliably produces content, engagement, and conversions.

The business impact is direct. Good influencer programs can lower customer acquisition costs, increase brand awareness, improve search lift, and create a library of authentic content that can be reused across paid social and lifecycle marketing. When done well, the role supports both the creative and analytical sides of growth.

Detailed Responsibilities

• Develop and execute influencer and creator marketing campaigns aligned with brand goals.
• Identify creators on TikTok, Instagram, YouTube, LinkedIn, or niche platforms based on audience fit.
• Run outreach, onboarding, briefing, negotiation, and content approval workflows.
• Manage campaign calendars, deliverable tracking, usage rights, and post-campaign reporting.
• Partner with social, paid media, PR, product marketing, and creative teams.
• Review creator content for brand voice, legal compliance, and message accuracy.
• Track KPIs such as reach, engagement rate, click-through rate, conversions, and cost per result.
• Maintain creator databases, relationship notes, and performance histories.
• Analyze campaign results and recommend optimizations for future programs.

Day-To-Day Workflow

A typical day often starts with checking campaign performance and responding to creator messages or internal stakeholder questions. Mid-morning may involve reviewing content drafts, updating a campaign tracker in Asana or Airtable, and sending feedback on captions, hooks, or usage rights. The afternoon usually shifts toward sourcing new talent, researching audience demographics, and preparing reports for leadership.

In practice, the role moves between relationship management and operational detail. One hour you may be negotiating deliverables with a creator manager, and the next you may be pulling data in Google Sheets to compare performance across platforms. That balance is what makes the job interesting, but also what makes organization essential.

Tools and Technologies

• Airtable or Asana for campaign operations and creator tracking.
• Google Sheets and Excel for reporting, pacing, and budget management.
• TikTok Creator Marketplace, Instagram, YouTube, or influencer discovery tools like CreatorIQ, GRIN, Aspire, or Upfluence.
• Canva, Adobe Express, or Figma for lightweight creative review and asset collaboration.
• Slack, Zoom, and Gmail for day-to-day communication.
• GA4, UTM builders, and platform analytics dashboards for attribution and performance analysis.

Skills and Requirements

Technical Skills

Employers usually want someone who understands both influencer strategy and measurement. You should know how to evaluate creator fit beyond follower count, including engagement quality, audience overlap, content style, and platform strengths. Familiarity with campaign tracking, affiliate links, UTM parameters, and basic attribution logic is a major advantage.

You do not need to be a data scientist, but you do need enough analytical fluency to defend budget decisions. Knowing how to read performance dashboards, summarize results, and recommend next steps separates average candidates from strong ones. Experience with creator management platforms is a plus, especially if you have used them to streamline sourcing and reporting.

Soft Skills

This role requires excellent communication because you are constantly translating between internal stakeholders and external creators. You need diplomacy when giving feedback, confidence when negotiating timelines, and judgment when a campaign is off track. Strong project management skills are just as important as creative instinct.

The best candidates are also highly adaptable. Creator campaigns move quickly, trends shift overnight, and content sometimes needs to be approved on very short notice. A calm, organized, problem-solving mindset makes a noticeable difference here.

Experience Expectations

Most employers expect prior experience in influencer marketing, social media, brand partnerships, creator operations, or digital marketing. A strong portfolio can matter just as much as years on the resume, especially if you can show campaigns you helped manage, content you sourced, or results you influenced. For more senior versions of this role, hiring teams may want direct ownership of budgets, contracts, and reporting.

GPA is usually less important than proof you can execute. If you are early-career, student projects, freelance work, internships, or personal creator campaigns can help bridge the gap. The key is showing that you understand how influencer marketing works in the real world, not just in theory.

Salary and Benefits

For a Remote New York, NY Influencer Marketing Manager role, a realistic market salary range is usually around $85,000 to $125,000 base, with some employers stretching higher for senior candidates or performance-heavy environments. Bonus potential may add another 5% to 15%, depending on company structure and whether the role includes campaign or revenue targets. Contract or lower-level roles may fall below this range, but true manager-level positions in New York-linked markets tend to land in that band.

Benefits often include remote work flexibility, paid time off, health coverage, equipment stipends, and access to learning resources. Some companies also offer creator budget exposure, travel for events, or cross-functional project opportunities that help you grow beyond pure execution. If the employer has a strong performance culture, there may also be a path to promotion into Senior Influencer Manager, Brand Partnerships Lead, or Social Media Lead roles.

Built In listing (remote employer not fully shown in excerpt) Hiring Process

Step-By-Step Hiring Stages

1. Application submission through the Built In listing or company career page.
2. Recruiter screening to confirm background, salary fit, and role interest.
3. Portfolio or work sample review, often focused on campaign examples and results.
4. Hiring manager and cross-functional interviews with marketing or brand team members.
5. Final interview and offer discussion, including compensation and start timing.

Application Timeline

For this type of role, the process often moves within two to four weeks if the company is actively hiring. A fast-moving team may screen candidates within a few days of application, especially if the posting is fresh and the role is tied to campaign deadlines. If the listing has been live for a while, expect a slightly slower timeline but still prepare as if interviews could begin quickly.

Screening Methods

Recruiters usually look for ATS keywords such as creator partnerships, influencer campaigns, social media strategy, campaign reporting, paid social, and budget management. A resume that clearly shows measurable outcomes will usually perform better than one that only lists responsibilities. Portfolios, case studies, and concise reporting examples can be a major differentiator.

Interview Preparation

Example Interview Questions

• How do you choose creators for a campaign beyond audience size?
• Tell us about an influencer program you managed from sourcing to reporting.
• How do you measure whether a creator campaign was successful?
• What would you do if a creator missed deadlines or content underperformed?

How To Answer

Use the STAR method: situation, task, action, and result. For this role, keep your answers specific and metric-based whenever possible. Instead of saying you “improved engagement,” explain what changed, which platform was involved, what content format you used, and how you measured the lift.

Interviewers want to hear your judgment, not just your enthusiasm. Talk through tradeoffs, such as balancing authenticity with brand guidelines or choosing between a smaller creator with a strong niche audience and a larger creator with broader but weaker engagement. That kind of reasoning shows maturity.

What Recruiters Evaluate

Hiring teams are usually evaluating five things: strategic thinking, campaign execution, communication, analytical ability, and cultural fit. They want someone who can manage details without losing sight of the business goal. They also pay close attention to how you talk about creators, because respectful, professional relationship management matters a lot in this field.

How To Get Selected

Practical Tips

• Tailor your resume to influencer marketing, not generic social media.
• Include campaign metrics like reach, CTR, engagement rate, or conversion lift.
• Show that you understand both organic creator content and paid amplification.
• Bring a short portfolio with screenshots, summaries, and results.
• Research the brand’s audience and suggest 2–3 creator ideas before the interview.

Common Mistakes To Avoid

• Listing only follower counts and no performance data.
• Giving vague answers about “brand awareness” without evidence.
• Ignoring the operational side of the job, such as contracts and deadlines.
• Using a one-size-fits-all resume that does not match the job description.
• Speaking casually about creators in a way that sounds transactional or dismissive.

How To Stand Out

To stand out, bring a point of view. A short audit of the employer’s current influencer presence, paired with a few campaign ideas, can make your application feel immediately relevant. If you have access to past work, include a one-page case study that shows how you sourced talent, structured the brief, and measured success.

Networking also helps more than people admit. A thoughtful LinkedIn message to a recruiter, marketer, or hiring manager can reinforce your application and show genuine interest. If you can speak intelligently about current creator trends, platform shifts, and audience behavior, you will already be ahead of many candidates.

Final Thoughts

The Influencer Marketing Manager role at a Built In listing employer is a strong fit for candidates who like both creativity and accountability. It rewards people who can build relationships, move fast, and think clearly about performance. If that sounds like you, this is the kind of role where your work can have visible impact on brand growth almost immediately.

If you want to get hired at Built In listing (remote employer not fully shown in excerpt), focus on proof: relevant campaigns, measurable results, and a polished understanding of creator strategy. Apply with a tailored resume, a compact portfolio, and a few smart ideas that show you already think like the person they want to hire.

Frequently Asked Questions

What Is The Salary?

The realistic salary for an Influencer Marketing Manager at a Remote New York, NY employer is usually $85,000 to $125,000 base, depending on experience, company size, and scope. Senior candidates or people managing larger budgets may earn more.

How Competitive Is It?

It is moderately to highly competitive, especially because this role attracts candidates from social media, brand partnerships, PR, and performance marketing. You increase your odds by showing measurable campaign results, creator sourcing skills, and a strong operational track record.

What Skills Matter Most?

The most important skills are creator strategy, campaign management, data interpretation, communication, and negotiation. If you can prove that you know how to find the right creators, keep campaigns moving, and report on results clearly, you will be a strong candidate.