Growth Marketing Manager Paid Social

Growth Marketing Manager, Paid Social at Built In LA Company — Research Report

Introduction

The Growth Marketing Manager, Paid Social role at Built In LA Company puts you at the heart of driving user acquisition through targeted social campaigns on platforms like Facebook, Instagram, and TikTok. This remote position based in Los Angeles offers hands-on experience scaling paid ads for a tech-savvy audience, with no fixed application deadline, making it ideal for proactive candidates ready to apply now. Landing this gig accelerates your career by building expertise in high-ROI marketing tactics, often leading to full-time offers in LA's booming tech scene.

Overview of Built In LA Company

Built In LA Company is a premier online platform connecting tech professionals with innovative companies across Los Angeles and beyond. Launched to spotlight the region's startup ecosystem, it features curated job listings, company profiles, and industry news tailored to engineers, marketers, and designers.

In the competitive tech recruiting space, Built In LA stands out against giants like LinkedIn and Indeed by focusing exclusively on local tech talent. Its niche in hyper-local matchmaking helps startups and scale-ups hire faster, boasting over 100,000 monthly users in Southern California.

Key offerings include premium job postings, talent search tools, and events like virtual networking mixers. The platform's growth has surged 40% year-over-year, fueled by LA's expanding tech hub status with firms like Snap and Riot Games nearby.

Culture-wise, Built In LA fosters a collaborative, remote-first environment emphasizing work-life balance and creative freedom. Employees rave about the supportive team and opportunities to attend LA tech conferences, earning it a spot on best places to work lists.

Professionals flock here for the mission-driven vibe: empowering LA's tech community while gaining exposure to cutting-edge marketing strategies that directly impact hiring outcomes.

Growth Marketing Manager, Paid Social Role

Role Overview

As Growth Marketing Manager, Paid Social, you'll own the strategy and execution of paid campaigns to boost platform sign-ups and engagement. Your work directly fuels Built In LA's user base expansion, turning ad spend into qualified leads for tech job seekers and employers. Expect to blend creativity with data-driven decisions in a fast-paced remote setup.

Detailed Responsibilities

• Develop and optimize paid social campaigns across Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager to hit KPIs like CAC under $10 and ROAS above 4x.
• Conduct A/B tests on ad creatives, audiences, and copy to refine targeting for LA tech professionals aged 25-40.
• Analyze performance using Google Analytics and Facebook Insights, reporting weekly on metrics like CTR, conversion rates, and attribution.
• Collaborate with content and sales teams to align campaigns with product launches and events.
• Manage budgets up to $50K monthly, forecasting spend based on historical data and market trends.
• Stay ahead of platform algorithm changes, implementing retargeting and lookalike audiences for scale.

Day-to-Day Workflow

Your day kicks off with a stand-up call reviewing overnight campaign performance, followed by diving into ad manager dashboards to pause underperformers and scale winners. Mid-morning involves brainstorming creatives with designers via Slack, then lunch break for some LA sun if you're local. Afternoons focus on data deep-dives, A/B test setups, and cross-team syncs, wrapping by 5 PM with a quick insights report.

Tools and Technologies

Core stack includes Meta Business Suite for campaign management, Google Analytics 4 for tracking, and Looker for custom dashboards. You'll use Canva and Adobe Creative Suite for quick ad mocks, plus Zapier for automations and Triple Whale for advanced attribution. Familiarity with SQL for querying user data from BigQuery is a plus.

Skills and Requirements

Technical Skills

• Proficiency in paid social platforms: Meta Ads, TikTok for Business, LinkedIn Ads.
• Strong analytics: Excel pivot tables, Google Data Studio, basic SQL queries.
• Experience with A/B testing tools like Optimizely or native platform features.
• Understanding of attribution models (e.g., multi-touch) and pixel tracking setup.

Soft Skills

Built In LA values marketers who communicate insights clearly to non-technical stakeholders, thrive in collaborative remote teams, and pivot quickly amid algorithm shifts. Problem-solving shines when troubleshooting low-conversion funnels or budget overruns.

Experience Expectations

Prior internships in growth marketing or digital ads are ideal; showcase a portfolio with case studies hitting 20%+ uplift in key metrics. No strict GPA cutoff, but 3.2+ signals consistency. Personal projects, like running ads for a side hustle, count heavily over formal experience.

Salary and Benefits

For this mid-level role, expect $75,000-$95,000 base salary in LA's market, plus performance bonuses tied to campaign ROAS. Remote setup includes full health coverage, $1,000 annual learning stipend for courses like Google Analytics certs, and unlimited PTO.

Perks feature home office stipends ($500/year), access to LA tech events, and mentorship from senior growth leads. High full-time conversion rate—80% of strong performers transition post-internship or contract.

Built In LA Company Hiring Process

Step-by-Step Hiring Stages

1. Application: Submit resume, cover letter, and portfolio link via Lever ATS.
2. Screening: 30-min recruiter call assessing ad experience and fit.
3. Assignment: 3-5 hour take-home analyzing a sample campaign dataset.
4. Interviews: Two 45-min rounds—technical with growth team, behavioral with hiring manager.
5. Offer: Final chat on comp, sent within 48 hours if aligned.

Application Timeline

Applications roll continuously with no deadline, but cycles peak quarterly. Process spans 2-4 weeks; apply early in the month for faster response. Follow up politely after 10 days if no reply.

Screening Methods

Lever ATS scans for keywords like "paid social," "Meta Ads," "ROAS." Portfolios must include live campaign links or screenshots with metrics. Video intros via HireVue may screen initial enthusiasm.

Interview Preparation

Example Interview Questions

• "Walk us through a paid social campaign you optimized—what metrics improved and why?"
• "How would you target LA tech job seekers on TikTok with a $5K budget?"
• "Describe a time an ad account got restricted; how did you recover?"
• "Explain multi-touch attribution and its role in social campaigns."

How to Answer

Use the STAR method: Situation, Task, Action, Result—quantify wins like "Boosted CTR 35% by refining audiences." Practice aloud for conversational flow. Back answers with platform-specific examples, e.g., "I used Meta's Advantage+ for auto-optimization."

What Recruiters Evaluate

They prioritize data fluency, creative problem-solving, and cultural add—do you geek out over pixel fires? Remote readiness via structured communication is key; they seek self-starters who ship fast.

How to Get Selected

Practical Tips

• Tailor resume with metrics: "Managed $20K/mo Meta budget, hit 5x ROAS."
• Build a one-pager portfolio linking to Google Sheets with campaign teardowns.
• Reference Built In LA's recent job posts in your cover letter to show research.
• Network on LinkedIn with current employees; mention mutual connections.

Common Mistakes to Avoid

Don't submit generic resumes lacking numbers—recruiters skip vague "managed campaigns." Avoid overclaiming skills without proof; they verify portfolios. Skipping the assignment or rambling in interviews tanks chances.

How to Stand Out

Create a custom ad mock for Built In LA's audience and include it in your app. Attend their virtual events, follow up with thoughtful LinkedIn notes. Propose a 30-day trial project in your final interview to demonstrate initiative.

Final Thoughts

This Growth Marketing Manager role at Built In LA Company is your ticket to mastering paid social in LA's tech ecosystem—grab it to launch a high-impact career. Polish your portfolio, hit apply today, and position yourself as the growth engine they need. Your next big win starts here.

Frequently Asked Questions

Q: What is the salary for Growth Marketing Manager, Paid Social at Built In LA Company?

A: Base pay ranges $75,000-$95,000, plus bonuses for hitting ROAS targets and full benefits package.

Q: How competitive is it to get hired at Built In LA Company?

A: Moderately competitive—strong portfolios with proven metrics get quick traction amid 50-100 apps per opening.

Q: What skills are most important for this role?

A: Meta/TikTok Ads mastery, analytics (Google Analytics/SQL), and A/B testing experience top the list.