Social Marketing Manager

Company Intelligence

Weedmaps, founded in 2008, has evolved from a small startup into a global leader in cannabis technology, operating as a discovery platform that connects consumers with dispensaries, deliveries, doctors, and brands across legal markets in the US and Canada. The company employs 500-1000 people, positioning it as a mid-sized player in the fragmented cannabis industry, where the US market alone is projected to hit $47 billion in revenue by 2026 amid 14% CAGR growth through
2031. No recent news on Weedmaps-specific growth or strategic shifts appears in current data, but the broader sector shows momentum in sales (e.g., pre-rolls up 12% YoY) and regulatory changes favoring expansion. Weedmaps emphasizes transparency and education in cannabis, with a tech-driven culture supporting both onsite and remote roles; the listed Social Marketing Manager is remote, while other positions like Account Manager are onsite. Core office locations are not detailed, but operations span North America with hybrid/remote flexibility evident in job postings.

Program Deep Dive

No dedicated internship or graduate program for the Social Marketing Manager role (mid-level, remote) is identified in available data; it appears as a full-time professional position rather than entry-level training for 18-25-year-olds. Responsibilities likely involve managing social media campaigns for cannabis discovery, leveraging platform data to drive user engagement with dispensaries and brands, based on Weedmaps' core business. Target skills include marketing expertise in social platforms, content creation, analytics, and cannabis industry knowledge; daily tasks may cover campaign strategy, audience targeting, and performance tracking in a fast-growing sector. No specifics on mentorship, training, timeline, or post-program progression; as a mid-level hire, expect on-the-job learning rather than structured internships—seek entry via junior marketing roles or future corporate openings they advertise.

Application Success Guide

Apply via the provided Indeed URL (https://www.indeed.com/q-mid-level-marketing-manager-remote-l-remote-jobs.html), which lists remote mid-level marketing roles; tailor resumes to highlight social media experience as no exact requirements or deadlines are specified—apply promptly as cannabis jobs post quickly (e.g., recent roles up 5 days). Step-by-step process:

1. Search Indeed for "Social Marketing Manager" at Weedmaps (remote).
2. Submit resume, cover letter emphasizing cannabis/tech marketing.
3. Prepare for 2-3 virtual interviews focusing on portfolio review. Common questions: "How would you promote cannabis products compliantly on social media?" or "Describe a campaign that grew engagement in a regulated industry." No assessment centers or case studies noted; expect social media audits. Stand out with a portfolio of cannabis-related content (e.g., mock Weedmaps posts) and metrics from past roles (e.g., 20% engagement lift).

Insider Tips

Weedmaps values soft skills like adaptability and creativity in a regulated, fast-evolving cannabis space over pure technical skills—demonstrate via examples of compliant social strategies amid legalization shifts. Show industry knowledge: Cite US cannabis revenue projections ($47B by 2026), pre-roll growth (12% YoY), and Weedmaps' role in consumer education. Questions to ask interviewers: "How does the social team collaborate with sales to drive dispensary partnerships?" or "What metrics define success for social campaigns in new legal markets?" Avoid red flags: Ignoring cannabis regulations (e.g., no promo of illegal use), generic applications without platform-specific examples, or lacking enthusiasm for Weedmaps' transparency mission.

Practical Information

Salary for similar mid-level roles (e.g., Account Manager) ranges $70,350-$84,000; expect comparable for Social Marketing Manager, though entry-level/intern stipends would be lower (~$20-30/hour if available). Benefits not detailed; standard for cannabis tech includes health coverage, remote stipends, and equity in growth firms. No start dates, duration, or alumni networks specified—program duration likely 6-12 months if internship-equivalent exists; network via LinkedIn Weedmaps groups or industry events like cannabis tech podcasts for connections. For 18-25-year-olds, pivot to junior roles or "future corporate positions" they recruit for in marketing. Action: Build a cannabis-compliant social portfolio now to boost applications in this $45B+ market.