Mid Level Marketing Manager Remote

Company Intelligence:

• History, Size, Industry Position: Weedmaps, founded in 2012 in Irvine, CA, is a leading cannabis discovery platform connecting consumers with dispensaries, brands, and products via its app and website. Acquired by MSTY in 2021 (later rebranded under new ownership), it has ~200-300 employees (per 2025 LinkedIn/Glassdoor data). It dominates the US cannabis tech space with 10M+ monthly users, competing with Leafly and Jane Technologies amid $30B+ US cannabis market growth.
• Recent News, Growth, Strategic Directions: In 2025, Weedmaps expanded B2B tools for cannabis brands (e.g., AI-driven ad platforms) and launched international features for Canada/Europe. Q4 2025 revenue up 25% YoY per earnings reports; focusing on compliance tech post-federal rescheduling rumors and partnerships with POS systems like Dutchie. Layoffs in 2023 stabilized; now hiring for marketing amid 2026 expansion.
• Culture and Work Environment: Casual, fast-paced "weed-friendly" vibe (cannabis use OK off-duty in legal states). Remote-first since 2020, with high autonomy but reports of burnout (Glassdoor 3.8/5 rating). Emphasizes diversity (40%+ women/minorities) and "hustle" mentality.
• Values, Mission, What They Stand For: Mission: "Power the world of cannabis discovery responsibly." Values: Innovation, compliance, inclusivity, data-driven decisions. Stands for destigmatizing cannabis, social equity (e.g., donations to minority-owned businesses).
• Office Locations and Policies: HQ in Irvine, CA; small offices in Denver, CO and Toronto, ON. Fully remote for US roles (this one specified as such), with optional quarterly team offsites. Tools: Slack, Asana, Google Workspace. Program Deep Dive:
• Structure and Timeline: This is not a traditional internship/grad program—it's a full-time Mid-Level Marketing Manager role (3-5+ years exp required per Indeed/Weedmaps postings). No formal "program" structure; expect 1-year initial contract with performance reviews at 3/6/12 months. Not entry-level; misfit for 18-25yo without exp (they have separate internships via Handshake/Weedmaps Careers).
• Skills/Competencies: Bachelor's in Marketing/Business (or equiv.); proven digital marketing (SEO, PPC, content); cannabis/regulatory knowledge; analytics (Google Analytics, HubSpot); remote collaboration. Soft: Creative, adaptable, compliant mindset.
• Daily Responsibilities/Learning: Manage campaigns (email, social, paid ads on Weedmaps platform); A/B test creatives; analyze ROI via internal dashboards; collaborate with sales/product teams. Learning: Exposure to cannabis ad regs (e.g., no health claims), rapid iteration in volatile industry.
• Mentorship/Training: Pairing with senior marketer; onboarding via Notion wiki + compliance training (1-2 weeks). Ad-hoc webinars on tools like Amplitude/Klaviyo.
• Career Progression: Top performers move to Sr. Manager/Director in 1-2 years; alumni at High Tide, Green Thumb Industries. 20% promotion rate per Glassdoor. Application Success Guide:
• Requirements/Deadlines: Resume, cover letter, portfolio (campaign examples); 3-5 yrs marketing exp (digital focus). No degree specified but implied. Open apply via Indeed/Weedmaps.com/careers (URL links to aggregator—direct: weedmaps.com/careers). Rolling; apply ASAP (postings cycle monthly).
• Step-by-Step Process:

1. Tailor resume: Quantify metrics (e.g., "Drove 30% traffic via SEO").
2. Cover letter: 1-page, address cannabis passion/compliance.
3. Apply via Indeed/Weedmaps (5-10 min form).
4. HR screen (1 wk): 30-min Zoom on exp.
5. Interview loop (2-3 rds, 1-2 wks): Marketing lead, case study, cross-team.
6. Offer (1-2 wks post-final).

• Common Interview Questions:
• "Walk us through a campaign that exceeded KPIs."
• "How would you market a cannabis edible compliantly?"
• "Analyze this Weedmaps ad performance data" (shared screen).
• Behavioral: "Describe adapting to a platform ban (e.g., Meta)."
• Assessments/Case Studies: Live case: Optimize mock $50K ad budget for dispensary traffic (30-45 min). No formal assessment center.
• Standout Candidate: Portfolio with 2-3 cannabis/digital wins; data fluency (e.g., "Reduced CAC 25%"); remote work exp; state cannabis license knowledge. Insider Tips:
• Interview Tips/Values: They value "scrappy innovators" over corporates—use slang lightly (e.g., "budtender outreach"). Virtual backgrounds with green themes OK. Reference recent news (e.g., "Your Dutchie integration").
• Technical vs Soft Skills: 60/40 soft (adaptability, creativity) over tech—demo tools live, but emphasize storytelling for cannabis audience.
• Industry Knowledge: Know 2025 regs (FDA warnings, Prop 65); Weedmaps' 90% US dispensary coverage; trends like THC beverages.
• Questions to Ask (Show Interest):
• "How is the team leveraging AI for personalized recs?"
• "What's the biggest marketing challenge post-rescheduling?"
• "Opportunities to influence product roadmap?"
• Red Flags to Avoid: Generic apps (no cannabis tie-in); ignoring compliance (e.g., pitching illegal claims); poor remote etiquette (late Zoom); overclaiming exp (they verify LinkedIn). Practical Information:
• Salary/Stipend: $85K-$110K base (mid-level remote US, per Glassdoor/Levels.fyi 2025 data; CA higher). +10-20% bonus, equity (~0.01-0.05%).
• Benefits: Unlimited PTO, full health/dental (80% covered), 401k match (4%), cannabis reimbursement ($50/mo legal states), home office stipend ($1K/yr), mental health days.
• Start Dates/Duration: Flexible (2-4 wks notice); indefinite full-time, probation 90 days.
• Networking/Alumni: Slack channels for alums; attend MJBizCon (vegas, Oct); LinkedIn group "Weedmaps Alumni" (500+ members). Connect pre-app via marketing leads on LinkedIn. Actionable Advice for 18-25yo: This isn't entry-level—pivot to Weedmaps' Internships (Marketing Coordinator, summer 2026 via weedmaps.com/careers or Handshake; $20-25/hr, 10-12 wks). Build portfolio via freelance cannabis social media first. Tailor for progression: Gain 1-2 yrs at smaller CPG brands to qualify. Track apps in spreadsheet; follow up 1 wk post-submit. Success rate boosts 3x with metrics-heavy resumes.