Growth Marketing Intern

**Voi Technology

• Growth Marketing Intern (Stockholm, Sweden)**

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Company Intelligence

• History, Size, and Industry Position
• Founded in 2018 in Stockholm, Voi Technology is a leading micromobility company specializing in shared electric scooters and e-bikes for urban transportation.
• The company has raised over $540 million and is considered a European market leader, included in “Unicorns
• Billion Dollar Startups” and “Smart Cities” expert collections.
• Employee count: 900+ across Sweden, Germany, UK, Norway, Finland, Switzerland, Austria, France, Spain, Denmark, and more.
• Recent News, Growth, and Strategic Directions
• Voi recently raised €40 million through a bond issue to fund further European expansion, including a major contract to deploy 6,000 e-bikes in Paris starting October

• Revenue grew 29% year-over-year to €46.8 million, with rides up 55% to over 31 million in the last reported quarter.
• The company is targeting a fleet of up to 150,000 vehicles by the end of 2025 and is seen as a potential IPO candidate in the near future.
• Company Culture and Work Environment
• Voi emphasizes a data-driven, collaborative, and innovative culture.
• Employees are empowered to access and analyze data independently, fostering a sense of ownership and continuous learning.
• The company’s mission is to create greener cities and more livable communities by reimagining urban mobility.
• Values, Mission, and What They Stand For
• Mission: To help cities become more sustainable and people-friendly by providing accessible, clean, and shared mobility solutions.
• Values: Sustainability, innovation, inclusivity, and partnership with local communities.
• Office Locations and Hybrid/Remote Policies
• Headquarters: Sveavägen 25, Stockholm, Sweden.
• Additional offices across major European cities.
• While specific hybrid/remote policies for interns are not detailed, Voi’s tech-driven and international environment suggests some flexibility, but expect a strong in-person component for this role.

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Program Deep Dive

• Program Structure and Timeline
• The Growth Marketing Internship is typically a full-time, 3-6 month program based in Stockholm.
• Interns are embedded in the marketing team and work on live campaigns and projects from day one.
• Skills and Competencies Sought
• Analytical mindset: Comfort with data, metrics, and performance analysis.
• Digital marketing basics: Understanding of paid social, SEO, content, and email marketing.
• Creativity: Ability to generate campaign ideas and adapt messaging for different audiences.
• Communication: Strong written and verbal skills in English; Swedish is a plus.
• Initiative and adaptability: Willingness to learn fast and take ownership of projects.
• Daily Responsibilities and Learning Opportunities
• Support the planning, execution, and optimization of growth marketing campaigns (e.g., paid ads, influencer partnerships, referral programs).
• Analyze campaign performance using tools like Google Analytics, social media insights, and internal dashboards.
• Assist with content creation for digital channels.
• Conduct competitor and market research.
• Collaborate with cross-functional teams (product, data, operations).
• Mentorship and Training
• Interns receive direct mentorship from experienced marketing managers.
• Access to internal training on marketing tools, analytics, and Voi’s business model.
• Regular feedback sessions and opportunities to present results to leadership.
• Career Progression Paths
• High-performing interns may be offered full-time junior roles in marketing, growth, or analytics.
• Alumni have moved into roles such as Growth Analyst, Digital Marketing Specialist, or City Operations Associate.

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Application Success Guide

• Application Requirements and Deadlines
• Requirements: CV, cover letter, and sometimes a brief portfolio or examples of marketing work.
• Deadline: Rolling applications, but early submission is strongly advised due to high demand.
• Step-by-Step Application Process

1. Submit application via the provided URL (CV + cover letter).
2. Online screening (may include short questions or a basic marketing task).
3. First-round interview (video or phone) with HR or a marketing manager.
4. Case study or practical assignment (e.g., draft a campaign plan or analyze sample data).
5. Final interview with team leads or cross-functional stakeholders.

• Common Interview Questions
• Why Voi and why micromobility?
• Describe a successful digital campaign you’ve worked on or admire.
• How would you approach marketing Voi to university students in Stockholm?
• How do you measure the success of a growth campaign?
• Tell us about a time you used data to solve a problem.
• Assessment Centers or Case Studies
• Expect a practical case study focused on campaign planning, data analysis, or creative problem-solving.
• May involve presenting your solution to the team.
• What Makes a Standout Candidate
• Demonstrated passion for urban mobility, sustainability, or tech startups.
• Evidence of analytical thinking and comfort with marketing metrics.
• Proactive attitude and examples of taking initiative.
• Clear, concise communication and ability to work cross-functionally.

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Insider Tips

• Company-Specific Interview Tips
• Show genuine enthusiasm for sustainable urban transport and Voi’s mission.
• Reference recent Voi campaigns or industry news to demonstrate research.
• Be ready to discuss how you use data to inform decisions.
• Technical Skills vs. Soft Skills
• Both are important, but analytical and digital marketing skills are highly valued.
• Soft skills like adaptability, teamwork, and creativity are essential for success in a fast-paced startup.
• Industry Knowledge to Demonstrate
• Understanding of micromobility trends, urban transport challenges, and digital marketing best practices.
• Awareness of Voi’s competitors and what differentiates Voi.
• Questions to Ask Interviewers
• How does Voi measure marketing success?
• What are the biggest challenges for growth marketing in the micromobility sector?
• What opportunities are there for interns to take ownership of projects?
• How does the team stay updated on digital marketing trends?
• Red Flags to Avoid
• Lack of research on Voi or the micromobility industry.
• Overemphasis on traditional marketing without digital/data focus.
• Vague or generic answers—be specific and data-driven.

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Practical Information

• Salary/Stipend Ranges
• Typical intern stipends in Stockholm range from SEK 20,000–28,000/month for similar roles. Voi’s compensation is competitive for the market.
• Benefits Package Details
• Access to Voi’s e-scooters and bikes.
• Office perks (snacks, events, wellness activities).
• Professional development and networking opportunities.
• Start Dates and Program Duration
• Most internships start in early spring or autumn and last 3–6 months.
• Networking Opportunities and Alumni Connections
• Interns join a large, international cohort and participate in company-wide events.
• Alumni network includes professionals in tech, marketing, and operations across Europe.

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Actionable Advice: Tailor your application to highlight both your passion for sustainable mobility and your ability to use data in marketing. Prepare to discuss real-world examples, show familiarity with Voi’s recent growth, and ask insightful questions about the company’s strategy and your potential impact.