Paid Search Strategist

Company Intelligence

Optidge Inc is a remote-first digital marketing agency specializing in SEO, paid media, and web development services for small and medium-sized businesses. The company has a team of approximately 40 members spread across the US and internationally, operating as a blend of full-time employees and fractional contractors. It emphasizes values of Mentorship, Stewardship, Excellence, and Communication, with a mission to deliver consultative, transparent services that drive client impact. The company culture prioritizes individual growth plans, work-life balance through freedom with responsibility, and direct access to leadership; it supports flexible structures for employees to pursue preferred work styles. All roles, including this one, are fully remote, with the Paid Search Strategist listed as remote in Houston, TX. No physical office locations are specified beyond this remote setup.

Program Deep Dive

No dedicated internship or graduate program is detailed in available sources; the Paid Search Strategist appears to be a full-time entry-to-mid-level role (30-40 hours/week) open to recent graduates or those with 0-2 years experience, based on similar postings. Structure involves progressive ownership: new hires support seniors, then fully own client tasks (e.g., SEO accounts after 6+ months, likely similar for paid search), identify growth opportunities via automation/strategies, and explore internal development. Key skills sought include knowledge of SEO/paid media tools (e.g., Screaming Frog, Moz, SEMrush), automation/AI tools (e.g., ChatGPT, Perplexity), and a desire to scale work efficiently. Daily responsibilities likely mirror SEO role: manage client paid search campaigns, optimize strategies, support leads, and implement processes for account growth. Mentorship and training are core, with graduate-level university training, individual growth plans, and direct leadership access. Career progression includes owning accounts, team support, and paths to senior/lead roles as you demonstrate automation and strategy skills.

Application Success Guide

Apply via Indeed (search "Paid Search Strategist" or use provided URL); no specific deadlines listed, but postings note "often replies in 4 days" and "easily apply." Requirements: basic paid search/SEO knowledge, tool familiarity (e.g., SEMrush), AI/automation interest; entry-level viable with 0-2 years experience. Step-by-step process:

1. Submit Indeed application with resume highlighting tools/AI use;
2. Expect quick response for interviews;
3. Prepare for role-specific discussions on client strategies. Common interview questions (inferred from similar roles): "Describe a paid search campaign you optimized," "How would you use AI tools like ChatGPT for scaling ads?," "Walk through using SEMrush for keyword analysis." No assessment centers or case studies mentioned; focus on practical tool demos. Standout candidates show hands-on tool experience, AI initiative, and client-growth ideas.

Insider Tips

Optidge values mentorship and communication—highlight eagerness to learn/grow in interviews to align with culture. Technical skills (SEO/paid tools, AI automation) edge out soft skills, but demonstrate excellence in client stewardship via examples. Show industry knowledge of paid media for SMBs (e.g., Google Ads optimization, ROI strategies). Questions to ask: "How does the team measure paid search success for SMB clients?" or "What growth opportunities exist for strategists using AI?" to signal interest. Avoid red flags like lacking tool familiarity or generic responses—tailor to their remote-first, value-driven environment; don't overemphasize unrelated experience.

Practical Information

Salary: $30-$35/hour (targets $40k-$60k total with bonuses for similar roles; 30-40 hours/week). Benefits include individual growth plans, flexible remote work, PTO/parental leave (aligned to values), and access to leadership training—no full package details, but competitive for contractors/employees. Program duration: ongoing full-time, no fixed internship timeline; start dates flexible (apply now for quick response). Networking: Leverage ~40-person team for mentorship; alumni connections via growth-focused culture, though not formalized. For 18-25 applicants: Build a portfolio with free tools (SEMrush trial, ChatGPT campaigns) to prove skills despite limited experience—network on LinkedIn by referencing their SMB focus.