Regional Marketing Manager

Campfire (AI-native ERP startup, founded 2023, HQ San Francisco) is posting the Regional Marketing Manager role on BuiltInSF as a remote position targeting the San Francisco Bay Area. This appears to be a full-time role rather than a traditional internship, but it's accessible for ambitious recent graduates (18-25) with marketing experience, given the company's rapid growth and hiring for multiple roles.

Company Intelligence

• History, size, and industry position: Founded in 2023, Campfire builds an AI-native enterprise resource planning (ERP) system for accounting and operations. With more than 75 employees and actively hiring, it's a fast-scaling startup in the competitive AI/fintech space, recently attracting investor attention amid Bay Area AI boom.
• Recent news, growth, and strategic directions: In January 2026, CEO John Glasgow discussed fundraising success, signaling strong investor "spark" for AI accounting tools. The company is expanding teams to accelerate product development in AI-driven ERP, positioning against incumbents like traditional accounting software.
• Company culture and work environment: As a young AI startup in San Francisco's Mission District ecosystem, expect high-growth, innovative vibe similar to peers like Assembled or Airwallex—fast-paced, collaborative, with emphasis on AI innovation. Remote-friendly for Bay Area, aligning with tech's hybrid shift.
• Values, mission, and what they stand for: Focused on revolutionizing enterprise resource planning with AI to simplify accounting for businesses; mission implies efficiency, scalability, and tech-forward problem-solving in fintech/accounting.
• Office locations and hybrid/remote policies: HQ in San Francisco; this role is remote (San Francisco Bay Area, CA), supporting flexible work common in SF tech startups.

Program Deep Dive

Limited specifics available as this is a job posting, not a structured internship program—treat as an entry-level manager role with growth potential for juniors.

• Structure and timeline: Full-time remote position; no fixed program duration noted, but startups like Campfire often have 1-year initial commitments with performance reviews.
• Skills and competencies: Marketing expertise in regional campaigns, likely prioritizing AI/tech marketing, digital strategy, content creation, and analytics. For 18-25s: Demonstrate hustle in SaaS/fintech promo, tools like Google Analytics, HubSpot, SEO.
• Daily responsibilities and learning opportunities: Manage regional (Bay Area-focused) marketing: campaigns, events, lead gen, partnerships. High learning in AI product marketing, scaling startups—hands-on exposure to ERP sales funnels.
• Mentorship and training: Startup norm: Direct CEO/founder access (e.g., John Glasgow), cross-team collaboration. Expect on-the-job training in AI tools, no formal program detailed.
• Career progression: Strong path to senior marketing or growth roles; alumni from similar SF AI firms (e.g., Upstart, Alchemy) advance quickly with equity upside.

Application Success Guide

• Requirements and deadlines: Apply via https://www.builtinsf.com/jobs/remote/marketing—no deadline listed (rolling, apply ASAP as hiring multiple roles). Needs: Marketing experience, Bay Area ties, remote setup. Tailor resume to AI/ERP knowledge.
• Step-by-step process:

1. Submit resume/cover via BuiltInSF link.
2. Likely 30-min recruiter screen (Zoom).
3. Marketing case study (e.g., campaign plan for AI ERP).
4. Interviews with marketing lead/CEO.
5. Offer—fast process in startups (1-2 weeks).

• Common interview questions: "Design a Bay Area launch campaign for our AI accounting tool." "How would you generate leads for ERP in SMBs?" "Experience with AI product marketing?" Behavioral: "Tell me about a campaign you scaled."
• Assessments: Expect a case study—mock regional strategy deck (e.g., LinkedIn ads, events for SF tech crowd). No assessment center noted.
• Standout candidate: 1-2 years marketing (campus campaigns count); AI/SaaS passion via personal projects; Bay Area network (e.g., SF Tech Week events).

Insider Tips

• Interview tips and values: Show startup grit—reference Campfire's investor momentum . They value hustle over pedigree; prep on AI ERP (competitors: QuickBooks AI features).
• Technical vs soft skills: 60% soft (communication, adaptability for remote), 40% technical (Google Ads, analytics, Canva/Figma for campaigns). Prioritize execution stories.
• Industry knowledge: Know Bay Area AI scene (OpenAI, Anthropic ); ERP pain points (manual accounting inefficiencies); recent news like Campfire's funding.
• Questions to ask:
• "How does marketing collaborate with product on AI feature launches?"
• "What's the biggest marketing challenge for regional growth this year?"
• "Path for juniors to ownership in campaigns?"
• Red flags to avoid: Generic apps (no AI/ERP mention); no remote setup proof; complaining about pace—startups move fast.

Practical Information

• Salary/stipend: SF remote marketing manager for startups: $90K-$130K base + equity (entry-level skews $90K-$110K). AI fintech premiums apply; negotiate equity.
• Benefits: Standard SF tech: Health, 401k match, unlimited PTO, remote stipend. Equity critical for growth-stage firm.
• Start dates and duration: Flexible start (ASAP post-hire); ongoing role, not fixed-term.
• Networking: Leverage BuiltInSF events, YC SaaS network (Campfire fits SF SaaS scene ), alumni via LinkedIn (search "Campfire Marketing"). Attend SF AI meetups for intros. Action step: Customize cover letter with "Why Campfire's AI ERP excites me" + Bay Area campaign idea. Apply today—fast-growing startups fill roles quickly.