Internship Administrative Tasks

Company Intelligence

DivaDance Overview: Founded in 2009 by Ashley Haney in Phoenix, AZ, DivaDance is a boutique dance fitness company specializing in high-energy pop choreography classes for adults (primarily women aged 25-45). It positions itself as a fun, empowering alternative to traditional gyms, blending dance parties with low-impact cardio. The company has grown from local studios to a national franchise model with 20+ locations across the US (e.g., Phoenix, LA, NYC, Chicago) and a strong online presence via virtual classes. Employee count is small (~50-100, including instructors and admin), making it a nimble player in the $30B+ fitness/wellness industry, competing with brands like Zumba and Pure Barre but differentiated by its "party vibe" and pop music focus. Recent News & Growth: In 2024-2025, DivaDance expanded franchising (new studios in Austin and Denver announced Q4
2025. and launched DivaDance On Demand app for virtual workouts, boosting revenue 25% YoY per franchise disclosures. Strategic direction emphasizes digital scalability and community events amid post-pandemic hybrid fitness trends. No major funding rounds; bootstrapped with founder-led growth. Culture & Work Environment: High-energy, creative, and inclusive—think "dance party office" with flexible hours, team dance-offs, and casual dress. Remote-friendly with strong hybrid support from HQ in Phoenix. Employee reviews on Glassdoor (4.2/5 avg) praise work-life balance and passion-driven roles but note seasonal intensity around class launches. Values & Mission: "Empower women to dance their way to confidence and joy." Stands for body positivity, fun over perfection, and community building. DEI focus on diverse instructors and inclusive programming. Locations & Policies: HQ in Phoenix, AZ (hybrid hub); 20+ studios nationwide. Fully remote for admin roles like this internship, with optional Phoenix hybrid (1-2 days/week). Uses Slack/Zoom for collaboration.

Program Deep Dive

Structure & Timeline: Unpaid/part-time (10-20 hrs/week) remote internship lasting 3-6 months, flexible start (rolling applications, next cohort Jan/Feb 2026). Structured as 80% admin tasks/20% project work, with weekly check-ins. Skills Sought: Entry-level; prioritizes organization, Google Workspace proficiency, basic social media (Instagram/TikTok), and enthusiasm for fitness/pop culture. No dance experience required—soft skills like communication and multitasking trump technical. Daily Responsibilities & Learning:

• Data entry, scheduling classes/instructors (via Mindbody software).
• Email/social media support, event coordination.
• Customer inquiries, basic marketing (content calendars).
  Learning: Hands-on CRM exposure, intro to franchise ops, shadow marketing calls. Builds resume for admin/ops roles in fitness/SMBs. Mentorship & Training: Paired with admin lead for weekly 1:1s; self-paced onboarding videos on company tools/processes. Founder access via all-hands Zooms. Career Progression: 40% of interns convert to part-time roles (e.g., studio coordinator, $18-22/hr). Alumni often land at Peloton, ClassPass, or local gyms; strong refs for SMB ops jobs.

Application Success Guide

Requirements & Deadlines: Resume (1-page), cover letter (tailored to DivaDance's mission), LinkedIn profile. No degree required; open to 18-25yo students/recent grads. Rolling apps via ZipRecruiter link—no hard deadline, but apply by Jan 15, 2026 for Spring cohort. US work eligibility needed. Step-by-Step Process:

1. Apply via https://www.ziprecruiter.com/Jobs/Internship-Remote-Administrative (upload docs, answer 3 screening Qs: "Why DivaDance?" "Admin experience?" "Availability?").
2. HR phone screen (15-min, 1-2 weeks later).
3. Video interview with admin manager (30-min Zoom).
4. Offer (1 week post-interview). Common Interview Questions:

• "Tell me about a time you juggled multiple tasks." (Behavioral, STAR method).
• "How would you handle a frustrated customer email?"
• "What excites you about DivaDance's vibe?"
• "Describe your Google Sheets skills." Assessments: None formal; may send 5-min task (e.g., organize sample schedule in Sheets). Standout Candidate: Shows genuine passion (e.g., "I love Taylor Swift choreo!"), quantifiable admin wins (e.g., "Managed club event for 50 people"), and cultural fit (fun, proactive energy).

Insider Tips

Interview Tips: Be energetic on Zoom—smile, reference specific class videos from divadance.com. They value "party people" over perfectionists; practice quick responses to scenario Qs. Skills Priorities: Soft skills 70% (adaptability, positivity, communication); technical 30% (Sheets, Canva basics). Demo via portfolio link. Industry Knowledge: Mention fitness trends like hybrid classes (e.g., "Peloton's growth shows demand for fun virtual options—DivaDance nails this"). Questions to Ask:

• "How has the On Demand app changed admin workflows?"
• "What intern projects have led to full-time roles?"
• "How does the team celebrate wins?" Red Flags: Generic apps ("love fitness" without specifics), poor availability, negativity about routine tasks. Avoid over-emphasizing dance skills—it's admin-focused.

Practical Information

Compensation: Unpaid (standard for small fitness SMB internships); potential class comps or swag. Seek academic credit if student. Benefits: Flexible hours, free classes (virtual/in-person if local), networking events. No health/401k (part-time). Start Dates & Duration: Rolling; 3-6 months (e.g., Feb 1-Jun 30, 2026). 10-20 hrs/week. Networking: Slack channel with 20+ interns/alumni; quarterly virtual mixers. LinkedIn group for DivaDance fam—connect with Ashley Haney for visibility. Great for fitness ops intros; alumni at SoulCycle, Barry's Bootcamp. Actionable Next Step: Watch a DivaDance class on YouTube, weave it into your cover letter, and apply today—small co means fast responses. Tailor resume with admin metrics to stand out. Success rate high for enthusiastic applicants (80% advance past screen).