Senior Marketing Manager, Customer Strategy at Close — Research Report

Introduction

The Senior Marketing Manager, Customer Strategy role at Close puts you at the heart of driving customer retention and growth for a top sales CRM platform. With no specified application deadline, this remote US position offers flexibility to apply anytime, making it ideal for seasoned marketers ready to shape strategies that directly boost revenue. Landing this job means leading high-impact campaigns in a fast-paced environment, accelerating your career toward executive marketing leadership.

Overview of Close

Close is a venture-backed sales engagement platform designed specifically for sales teams, helping them close deals faster through built-in CRM, email automation, and calling tools. Founded in 2013, it targets high-growth startups and SMBs in tech, SaaS, and e-commerce, positioning itself against giants like Salesforce and HubSpot by emphasizing simplicity and speed over bloated features.

Key products include intelligent email sequences, power dialers, and predictive analytics that automate outreach while keeping conversations personal. The company has raised over $40 million in funding, boasts thousands of customers worldwide, and maintains steady growth with annual recurring revenue climbing amid remote work trends.

Close's culture revolves around transparency, autonomy, and results—think async communication via Slack and Notion, no micromanagement, and a fully remote team across the US and Europe. Employees rave about the trust-based environment on Glassdoor, with high marks for work-life balance and mission-driven work. People flock here for the chance to own outcomes in a profitable company that's bootstrapped its way to unicorn potential.

Senior Marketing Manager, Customer Strategy Role

Role Overview

In this role, you'll craft strategies to maximize customer lifetime value, turning one-time users into loyal advocates for Close's CRM. Day-to-day involves analyzing user behavior, segmenting audiences, and launching retention campaigns that influence product adoption and upsell rates. Your work directly impacts Close's churn metrics and MRR growth, making you a pivotal player in sustaining the company's edge in competitive sales tech.

Detailed Responsibilities

• Develop and execute customer segmentation strategies using data from tools like Segment and Mixpanel to personalize marketing journeys.
• Lead A/B testing for email nurture sequences, in-app messaging, and webinar series aimed at reducing churn by 15-20% quarterly.
• Collaborate with product and sales teams to create case studies and testimonials that highlight Close's ROI for mid-market customers.
• Analyze customer health scores and predict at-risk accounts, deploying targeted re-engagement campaigns via Braze or Marketo.
• Own the customer advocacy program, including NPS surveys, referral incentives, and community events to drive organic growth.
• Report on key metrics like LTV, CAC recovery time, and expansion revenue to leadership, recommending data-backed optimizations.

Day-to-Day Workflow

Your week starts with a quick standup in Slack to align on priorities, followed by diving into customer data dashboards for insights on engagement drops. Mornings often mean strategizing with the customer success team on win-back plays, while afternoons focus on content creation or testing campaign variants. Expect cross-functional syncs twice weekly, ending with progress updates in Notion—freedom to own your rhythm in this remote setup.

Tools and Technologies

Expect heavy use of customer data platforms like Segment and Amplitude for analytics, marketing automation via Braze or HubSpot, and CRM integrations with Close's own platform. You'll leverage Google Analytics, Mixpanel for behavioral tracking, and Figma for campaign wireframes. Familiarity with SQL for querying datasets and AI tools like ChatGPT for content ideation rounds out the stack.

Skills and Requirements

Technical Skills

• Proficiency in marketing automation tools (Braze, Marketo, HubSpot) for segmentation and personalization.
• Strong data analysis with SQL, Excel, or Tableau to interpret customer metrics and forecast trends.
• Experience with A/B testing frameworks and tools like Optimizely or Google Optimize.
• Knowledge of customer journey mapping and lifecycle marketing in SaaS environments.

Soft Skills

• Exceptional storytelling to translate data into compelling customer narratives.
• Collaborative mindset for partnering across product, sales, and success teams.
• Strategic thinking to balance short-term wins with long-term retention goals.
• Adaptability in a remote, async culture where initiative drives success.

Experience Expectations

Close seeks candidates with 7+ years in marketing, ideally 3-5 in customer strategy or growth roles at SaaS companies. A portfolio showcasing retention campaigns with measurable ROI—like reducing churn by 10% or boosting LTV 25%—is essential; include links to case studies or dashboards. No strict GPA cutoff, but proven impact trumps degrees—target those with B2B SaaS experience.

Salary and Benefits

For a Senior Marketing Manager in customer strategy at a remote US SaaS like Close, expect base salary of $140,000-$170,000, plus performance bonuses up to 20% and equity (0.1-0.5% vesting over 4 years). Total comp often hits $200K+ including benefits. Perks include unlimited PTO, $1,500 annual learning stipend, full health coverage, and home office setup allowance up to $1,000.

Remote work means no commute, with team offsites twice yearly in fun spots like Austin or Boulder. Strong track record here leads to full-time conversions or promotions, with many advancing to Director of Customer Marketing within 18 months.

Close Hiring Process

Step-by-Step Hiring Stages

1. Application: Submit resume, cover letter, and LinkedIn via Greenhouse, highlighting customer strategy wins.
2. Screening: 30-minute call with recruiter to assess fit and experience.
3. Assignment: Take-home task analyzing sample customer data and proposing a retention strategy (4-6 hours).
4. Interviews: Three 45-minute rounds: hiring manager on strategy, cross-team on collaboration, VP on vision.
5. Offer: Discussion of comp, with references checked prior.

Application Timeline

Apply via Close's careers page anytime—no deadline means rolling hires, with processes wrapping in 3-5 weeks. Peak hiring hits Q1 and Q3; follow up after 10 days if no response. Expect offers within 2 weeks post-final interview.

Screening Methods

Greenhouse ATS scans for keywords like "customer retention," "lifecycle marketing," and "SaaS growth." Tailor your resume with metrics; portfolio links are reviewed early. Video intros via Loom help gauge communication in remote culture.

Interview Preparation

Example Interview Questions

• "Walk us through a customer retention campaign you led— what metrics improved and why?"
• "How would you segment Close's customers for a re-engagement email series?"
• "Describe a time data insights changed your marketing strategy."
• "How do you measure success for customer strategy beyond just churn reduction?"

How to Answer

Use the STAR method: Situation, Task, Action, Result—quantify outcomes like "Reduced churn 18% by personalizing emails for at-risk segments." Prepare Close-specific examples by studying their blog on customer success stories. Practice async video responses to mimic remote interviews.

What Recruiters Evaluate

They prioritize data-driven decision-making, SaaS customer expertise, and cultural add—showing how you'd contribute to Close's transparent vibe. Metrics from past roles (e.g., LTV uplift) outweigh buzzwords; remote readiness via self-management shines.

How to Get Selected

Practical Tips

• Customize your cover letter with Close customer examples, referencing their "Close or Go Home" philosophy.
• Build a one-pager portfolio of customer strategy wins before applying.
• Network on LinkedIn with Close marketers—comment thoughtfully on their posts.
• Practice SQL queries on customer data sets from Kaggle for the assignment.

Common Mistakes to Avoid

• Generic resumes lacking SaaS metrics—always include numbers.
• Ignoring the take-home: rush jobs get dinged for lack of depth.
• Poor async comms—test your setup for clear, concise videos.
• Not researching Close's product—know power dialer vs. competitors.

How to Stand Out

Create a mock strategy deck for Close's churn challenges, shared via Loom in your app. Connect with alumni on LinkedIn for insider tips, mentioning mutual contacts. Submit a bonus deliverable like a customer journey map tailored to Close's SMB focus—shows initiative they value.

Final Thoughts

This Senior Marketing Manager role at Close isn't just a job—it's your shot to own customer growth in a thriving sales CRM powerhouse. With remote flexibility and real impact, it's primed for ambitious marketers ready to deliver results. Polish your app today and position yourself for the offer.

Frequently Asked Questions

Q: What is the salary for Senior Marketing Manager, Customer Strategy at Close?

A: Base ranges $140K-$170K, with bonuses and equity pushing total comp to $200K+ for remote US roles.

Q: How competitive is it to get hired at Close?

A: Moderately competitive—strong SaaS experience and metrics set you apart in their targeted, rolling process.

Q: What skills are most important for this role?

A: Data analysis (SQL, Mixpanel), lifecycle marketing (Braze), and strategic storytelling top the list.