Research Insights Associate Remote

Basis Technologies offers a highly regarded, remote-first Research & Insights Associate program designed for early-career professionals interested in digital marketing, research, and analytics. Below is a comprehensive, actionable guide tailored for students and recent graduates aiming to apply.

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Company Intelligence

• History, Size, and Industry Position
• Basis Technologies is a leading global provider of automation software for enterprise marketers, specializing in digital advertising solutions that unify programmatic, site-direct, advanced TV, search, and social media buying into a single platform.
• Headquartered in Chicago, with a remote-first workforce and shared workspaces across the U.S..
• Approximately 121 employees, with $25.4 million in revenue and recent funding rounds indicating growth.
• Recognized as the #1 Best Workplace in Advertising & Marketing by Fortune in

• Recent News, Growth, and Strategic Directions
• Basis Technologies has launched new AI-driven products and formed strategic partnerships (e.g., with Tech Mahindra) to expand smart utility solutions.
• The company is investing in automation, data-driven insights, and cookieless attribution to stay ahead in the evolving ad tech landscape.
• Culture and Work Environment
• Basis is remote-first, empowering employees to work where they thrive, with access to Chicago HQ and shared workspaces.
• The company emphasizes inclusivity, respect, and continuous learning, and is known for a supportive, positive, and collaborative culture.
• Employees are encouraged to bring their whole selves to work and are supported through development opportunities and wellness programs.
• Values, Mission, and What They Stand For
• Mission: To make the ad industry better for everyone by simplifying digital marketing and empowering teams with automation.
• Values: Diversity, equity, access, continuous learning, and a fun, positive attitude.
• Office Locations and Remote Policies
• Remote-first company with Chicago HQ and shared workspaces across the U.S..
• Employees can choose their preferred work environment, supporting flexibility and work-life balance.

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Program Deep Dive

• Structure and Timeline
• Entry-level, full-time remote position, typically for recent graduates or those with 0-1 year of experience.
• Ongoing recruitment; program duration aligns with standard full-time roles (not a fixed-term internship).
• Skills and Competencies Sought
• Strong interest in research, consumer insights, and digital marketing.
• Attention to detail, time management, and organizational skills.
• Proficiency with Microsoft Office Suite.
• Adaptability, teamwork, and a positive, inclusive attitude.
• Bonus: Experience with syndicated research tools and a bachelor’s degree.
• Daily Responsibilities and Learning Opportunities
• Use research tools to support projects.
• Produce vertical, competitive, and audience analyses.
• Draw insights and build storytelling skills for client business problems.
• Support marketing with research for blogs and articles.
• Contribute to the Research & Insights Knowledge Center.
• Participate in ad hoc and executive-level projects.
• Mentorship and Training
• On-the-job learning with support from department leaders and SBO Partners.
• Access to Basis’ AdTech Academy for industry and platform training.
• Collaborative, team-based environment with opportunities for knowledge sharing.
• Career Progression Paths
• Potential to advance into senior research, analytics, or strategy roles within Basis or the broader digital marketing industry.
• Exposure to multiple facets of digital advertising, preparing you for roles in media planning, client strategy, or marketing analytics.

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Application Success Guide

• Requirements and Deadlines
• 0-1 year of professional experience.
• Bachelor’s degree preferred but not always required.
• Strong interest in research and digital marketing.
• Deadlines are rolling; apply as soon as possible for best consideration.
• Step-by-Step Application Process

1. Submit your application via the company’s careers page or job boards (e.g., Indeed, Built In).
2. Complete an initial screening (resume and cover letter).
3. Participate in one or more interviews (video or phone).
4. Complete any required assessments or case studies.
5. Final interview with team leads or department heads.

• Common Interview Questions
• Why are you interested in research and insights in digital marketing?
• Describe a time you managed multiple deadlines.
• How do you approach learning new tools or technologies?
• Give an example of how you turned data into actionable insights.
• How do you ensure accuracy and attention to detail in your work?
• Assessment Centers or Case Studies
• May include a practical research or analysis task (e.g., competitive analysis, data interpretation, or a short presentation).
• What Makes a Standout Candidate
• Demonstrated passion for digital marketing and research.
• Clear examples of analytical thinking and problem-solving.
• Ability to communicate insights effectively.
• Evidence of adaptability, teamwork, and a positive attitude.
• Commitment to inclusivity and continuous learning.

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Insider Tips

• Interview Tips and Company Values
• Show genuine enthusiasm for digital marketing and research.
• Reference Basis’ mission and values—highlight your commitment to inclusivity and learning.
• Prepare to discuss industry trends and recent ad tech innovations.
• Technical vs. Soft Skills
• Both are important: strong analytical and research skills are essential, but soft skills like communication, collaboration, and adaptability are equally valued.
• Industry Knowledge to Demonstrate
• Awareness of digital marketing trends (e.g., automation, cookieless attribution, AI in advertising).
• Understanding of the challenges facing marketers (e.g., data fragmentation, campaign measurement).
• Questions to Ask Interviewers
• How does Basis support early-career development and mentorship?
• What are the most important qualities for success in this role?
• How does the team stay current with industry trends?
• Can you describe a recent project the Research & Insights team worked on?
• Red Flags to Avoid
• Lack of curiosity or enthusiasm for digital marketing.
• Poor examples of teamwork or adaptability.
• Overemphasis on technical skills without demonstrating communication or collaboration abilities.

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Practical Information

• Salary/Stipend Range
• Entry-level research roles in digital marketing typically range from $50,000–$65,000 annually, depending on location and experience (industry standard; confirm with recruiter as Basis does not publicly disclose exact figures for this role).
• Benefits Package
• Competitive health and wellness programs.
• Professional development and training opportunities.
• Flexible remote work options and access to shared workspaces.
• Start Dates and Program Duration
• Rolling start dates; full-time, ongoing position.
• Networking and Alumni Connections
• Access to company-wide events, knowledge centers, and cross-functional teams.
• Opportunities to connect with Basis alumni and industry professionals through internal networks and training programs.

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Actionable Next Steps:

• Tailor your resume and cover letter to highlight research, analytical, and teamwork skills.
• Apply early and prepare for a multi-stage interview process.
• Demonstrate both technical and soft skills, and show a clear understanding of digital marketing trends.
• Ask insightful questions to show your genuine interest and commitment to growth at Basis Technologies.