Research Insights Associate

Basis Technologies offers two distinct business lines that can be confusing for applicants, so let me clarify: the company operates both as an advertising automation platform for digital marketers and as an SAP transformation software provider. For a Research & Insights Associate role, you'd likely be working with their advertising technology division, which focuses on programmatic advertising and media automation for enterprises.

Company Intelligence Basis Technologies has established itself as a global provider of media automation and programmatic advertising software, serving enterprise clients and agencies. The company recently achieved significant recognition, ranking #1 on Fortune's Best Workplaces in Advertising & Marketing 2025 list, which signals a strong company culture and employee satisfaction—critical factors for early-career professionals. The company operates with approximately 121 employees and generates $25.4 million in revenue. While this makes them a mid-sized player in the advertising technology space, their focused approach allows for more hands-on experience and visibility for early-career professionals compared to massive corporations where you might get lost in the shuffle. Strategic Direction: Basis Technologies is heavily invested in automation, data analytics, and artificial intelligence within the advertising ecosystem. Recent initiatives include developing cookieless conversion attribution technology and launching AdTech Academy, their proprietary learning platform designed for modern learners. This commitment to education and innovation suggests they value employee development and staying ahead of industry trends. The company maintains a fully remote work environment for this position, which offers flexibility but requires self-motivation and strong communication skills.

Program Deep Dive The Research & Insights Associate position sits at the intersection of data science and consumer behavior analysis. You'll be working directly with data scientists to transform raw advertising data into actionable insights for clients. Core Responsibilities likely include:

• Analyzing consumer behavior patterns across digital advertising channels
• Producing research deliverables such as reports, presentations, and data visualizations
• Supporting multiple research projects simultaneously
• Translating complex data findings into client-ready narratives
• Assisting with ad hoc research requests from account teams Skills They're Prioritizing:
• Strong analytical capabilities with comfort in data manipulation
• Research methodology understanding (both quantitative and qualitative)
• Excellent written and verbal communication to present findings
• Proficiency in data visualization tools
• Understanding of digital advertising metrics and consumer journey mapping
• Ability to work independently in a remote environment Learning Opportunities: You'll gain exposure to enterprise-level advertising campaigns, programmatic advertising technology, and sophisticated attribution modeling. The role provides a foundation in advertising analytics that translates well to future positions in marketing analytics, media planning, or data science.

Application Success Guide Application Requirements:

Based on associate-level research roles in adtech, expect to provide:

• Resume highlighting analytical coursework, projects, or internships
• Cover letter demonstrating understanding of advertising technology
• Portfolio or work samples showing data analysis capabilities (if applicable)
• Academic transcripts (GPA requirements typically 3.0+) Application Process Strategy:

1. Tailor your resume to emphasize quantitative skills—highlight statistics courses, research methods classes, data analysis projects, or any experience with tools like Excel, SQL, Python, R, Tableau, or similar platforms
2. Demonstrate industry knowledge by familiarizing yourself with programmatic advertising basics, attribution models, and consumer insights terminology before applying
3. Connect your experience to their business model—if you've analyzed consumer behavior, worked with marketing data, or conducted research projects, make those connections explicit Interview Preparation: Expect a multi-stage process:

• Phone screening (30 minutes): Culture fit, basic qualifications, communication skills
• Technical/analytical assessment: Case study analyzing advertising data or presenting research findings
• Team interviews (2-3 rounds): Meeting with data scientists, research managers, and potentially client-facing teams Common Interview Questions for This Role:
• "Walk me through how you would analyze the effectiveness of a digital advertising campaign"
• "Describe a time you worked with large datasets—what was your approach?"
• "How would you explain a complex data finding to a non-technical client?"
• "What metrics matter most when evaluating consumer engagement?"
• "Tell me about a research project where your findings challenged assumptions" Assessment Expectations:
  You may receive a take-home case study involving:
• Analyzing sample advertising campaign data
• Identifying trends and patterns
• Creating visualizations
• Presenting recommendations based on findings
• Delivering insights within a tight deadline (24-48 hours typical)

Insider Tips What Makes Candidates Stand Out: Basis Technologies, as the #1 Best Workplace in Advertising & Marketing, clearly values culture fit alongside competency. They're looking for candidates who are:

• Naturally curious about consumer behavior and advertising effectiveness
• Self-directed given the remote work environment
• Collaborative despite geographic distance
• Adaptable to rapidly changing advertising technology landscape Technical vs. Soft Skills Balance: For an associate-level research role, expect a 60/40 split favoring technical skills. You need strong analytical foundations, but your ability to communicate findings and work within cross-functional teams is equally important. Many candidates over-index on technical skills and underperform in translating insights into business value. Industry Knowledge to Demonstrate:
• Understand the difference between first-party, second-party, and third-party data
• Know basic programmatic advertising terminology (DSP, SSP, RTB, attribution windows)
• Be familiar with privacy regulations impacting advertising (GDPR, CCPA)
• Show awareness of cookieless tracking solutions (highly relevant given their recent product launches) Questions That Impress Interviewers:
• "How does the Research & Insights team collaborate with product development on new features?"
• "What's the most challenging research question your team tackled recently?"
• "How are you approaching the industry shift toward privacy-first measurement?"
• "What does success look like for this role in the first 6 months?"
• "How does Basis Technologies leverage its AdTech Academy for employee development?" Red Flags to Avoid:
• Showing no knowledge of advertising technology or programmatic advertising
• Inability to explain past analytical work clearly
• Poor written communication (everything matters when remote)
• Not asking questions about the remote work structure
• Treating it as "just a data job" without understanding the advertising context

Practical Information Compensation Expectations:

For a Research & Insights Associate role at a mid-sized adtech company, expect:

• Salary range: $50,000-$65,000 annually for entry-level positions
• Benefits: Standard health insurance, 401(k), PTO (competitive given their #1 workplace ranking)
• Professional development: Access to AdTech Academy training platform
• Remote work stipend: Likely included for home office setup Program Timeline:
• Application deadlines vary; apply as soon as you're prepared
• Hiring process typically takes 3-4 weeks from application to offer
• Start dates are usually flexible for remote positions
• No formal "program" end date—this is a full-time permanent position Career Progression:
  Starting as a Research & Insights Associate positions you for growth into:
• Senior Research Analyst (2-3 years)
• Research Manager or Data Scientist (4-5 years)
• Director of Insights or Analytics leadership roles (5+ years)
• Lateral moves into media strategy, account management, or product analytics Networking and Development:
• AdTech Academy provides structured learning paths
• Remote environment requires proactive networking within the company
• Industry conferences and virtual events for advertising technology
• Cross-functional projects offer visibility across the organization Key Differentiator: Unlike large holding companies where junior employees can feel anonymous, a 121-person company offers more direct mentorship, faster responsibility growth, and clearer paths to impact. However, you'll need to be comfortable with less structured onboarding and more self-directed learning. The #1 workplace ranking isn't just marketing—it indicates genuine investment in employee experience, which matters significantly for your first professional role. This suggests accessible leadership, growth opportunities, and a culture that values your contributions from day one.